DOOH & outdoor advertising in Albania
Plan, buy and traffic licence-gated outdoor campaigns across Albania — roadside LED, transit, stadium and retail screens, each paired with geofenced mobile retargeting and market-specific compliance controls.
The cities and locations listed here are examples of our inventory. Through our programmatic ad networks we can access a much broader range of outdoor screens in Albania — request a custom screen list for your target city.
Outdoor rules in Albania
Outdoor rules not yet verified
Law 18/2024 amends Law 155/2015 to allow online-only sports betting with up to 10 licences. Council of Ministers Decision 194 (in force 30 March 2026) and the other implementing acts are adopted, but no licensing competition has opened, and on 4 November 2026 the Finance Minister said launch will wait until the government reviews the law again. Advertising is reported to be allowed in electronic media, on licensees' websites, at sports venues and during sports broadcasts from 22:00 to 08:00, but the enacted text was not opened on an official page and no general billboard or DOOH rule was confirmed.
- Only future licensed online sports betting operators; none licensed yet
- Launch postponed pending a new government review of the law (announced 4 November 2026)
- Reported: no ads aimed at minors and none during news or political information programmes
- Reported: warning 'Lojërat e fatit krijojnë varësi' (gambling creates addiction) must be shown clearly
- Reported: no sponsorship or venue ads at under-21 sports events
Sources
- Legal Alert Albania – June 2024 PwC Albania
- Albania Sports Betting Licensing 2026: A Legal and Regulatory Guide for International Operators Oikonomakis Law, 14 August 2026
- Qeveria shtyn sërish hapjen e basteve online, Malaj: Ligji po rishikohet BoldNews.al, 4 November 2026
- Qeveria rikthen bastet sportive online, 10 licenca në rang kombëtar, rikthehen dhe reklamat në mediat elektronike Shqiptarja.com, 20 July 2023
- BIRN: Qeveria po bëhet gati që të rikthejë bastet sportive online BalkanWeb, 10 August 2026
Last reviewed 5 November 2026. Checked weekly and when regulators publish changes. A summary for campaign planning, not legal advice.
Outdoor advertising by city
Tirana
DOOH & outdoor in Tirana
Formats we run in Albania
Large-format and spectacular DOOH
Roadside LED, landmark canvases and stadium perimeter screens.
City and transit screens
Metro, rail, airport and mall networks for frequency in urban cores.
Synced mobile retargeting
Geofenced mobile display and video around every booked screen.
Bookings in Albania follow the gambling advertising rules that apply locally, with responsible-gambling messaging and age gating on every frame. 18+ / 19+ / 21+ / 24+ where applicable.
Regulator and advertising rules in Albania
Every outdoor booking in Albania is checked against the rules below before creative is trafficked.
- Licence framework
- Local gambling advertising rules for Albania
- Minimum age
- 18+ creative and targeting floor enforced before screens go live.
- Display, video and outdoor rules
- Licensed advertisers only, responsible-gambling and self-exclusion messaging on every frame, and no placement near schools, youth venues or audiences we cannot age-verify.
Talk to our iGaming team
Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.
- For operators and affiliates — every plan is compliance-checked before it goes live.
- Compliance-checked plan across Display, Video and DOOH within one business day.
- Deterministic, cookieless audiences with self-exclusion suppression built in.
- No lock-in: one-time campaign or a yearly plan, your call.
Reply within one business day
Request a custom media proposal
Tell us your licensed markets, campaign window and budget. We return a costed, compliance-checked plan across Display, Video and DOOH.
18+ / 19+ / 21+ / 24+ only. Built for iGaming.