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Regulatory compliance · West Virginia, USA

WV Lottery advertising compliance in West Virginia, USA

West Virginia licenses online casino and sports wagering through the West Virginia Lottery Commission's interactive wagering programme, tied to the state's five licensed casinos. Operators are accountable for all advertising placed on their behalf, including affiliate and agency media.

Minimum age
21+
Jurisdiction
West Virginia, USA
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Licence requirement

We only buy West Virginia media for an operator holding an interactive wagering licence, and we keep creative and placement records available for Lottery Commission review.

How we run each channel under WV Lottery

  • Display advertising

    Display runs against 21+ West Virginia audiences with the responsible-gambling helpline in every creative and no misleading bonus or odds claims.

  • Video and CTV

    Video and CTV use 21+ audience targeting, carry the helpline message and avoid youth-appealing creative treatments.

  • DOOH and outdoor

    Outdoor and DOOH avoid placements near schools and youth venues, carry the 21+ and helpline messaging and are documented per site.

Related reading

This page summarises public guidance from West Virginia Lottery Commission, Interactive Wagering for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.

Real answers, real inventory

Plan a compliant campaign in West Virginia, USA

Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.

  • For operators and affiliates — every plan is compliance-checked before it goes live.
  • Compliance-checked plan across Display, Video and DOOH within one business day.
  • Deterministic, cookieless audiences with self-exclusion suppression built in.
  • No lock-in: one-time campaign or a yearly plan, your call.

Reply within one business day