WV Lottery advertising compliance in West Virginia, USA
West Virginia licenses online casino and sports wagering through the West Virginia Lottery Commission's interactive wagering programme, tied to the state's five licensed casinos. Operators are accountable for all advertising placed on their behalf, including affiliate and agency media.
- Minimum age
- 21+
- Jurisdiction
- West Virginia, USA
Licence requirement
We only buy West Virginia media for an operator holding an interactive wagering licence, and we keep creative and placement records available for Lottery Commission review.
How we run each channel under WV Lottery
Display advertising
Display runs against 21+ West Virginia audiences with the responsible-gambling helpline in every creative and no misleading bonus or odds claims.
Video and CTV
Video and CTV use 21+ audience targeting, carry the helpline message and avoid youth-appealing creative treatments.
DOOH and outdoor
Outdoor and DOOH avoid placements near schools and youth venues, carry the 21+ and helpline messaging and are documented per site.
Related reading
- Full West Virginia, USA regulation brief
- US compliance hub: Wire Act, state licensing and age rules
- All regulators we are compliant with
- How our compliance and targeting controls work
This page summarises public guidance from West Virginia Lottery Commission, Interactive Wagering for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.