Adyllic
Regulatory compliance · Denmark

Spillemyndigheden advertising compliance in Denmark

Spillemyndigheden licenses betting and online casino in Denmark and requires marketing to be moderate and clearly identifiable. Advertising must show the 18+ age limit and reference the ROFUS self-exclusion register and help services.

Minimum age
18+
Jurisdiction
Denmark
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Licence requirement

A Danish licence is required, and the licence holder is responsible for affiliate and partner creative.

How we run each channel under Spillemyndigheden

  • Display advertising

    Display creative carries the age limit and ROFUS reference, and excludes bonus claims that cannot be substantiated.

  • Video and CTV

    Video and CTV carry the same labelling and are excluded from content aimed at minors.

  • DOOH and outdoor

    Outdoor and DOOH carry the age limit and help-line information, with school-adjacent screens excluded.

Related reading

This page summarises public guidance from Danish Gambling Authority for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.

Real answers, real inventory

Plan a compliant campaign in Denmark

Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.

  • For operators and affiliates — every plan is compliance-checked before it goes live.
  • Compliance-checked plan across Display, Video and DOOH within one business day.
  • Deterministic, cookieless audiences with self-exclusion suppression built in.
  • No lock-in: one-time campaign or a yearly plan, your call.

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