Spillemyndigheden advertising compliance in Denmark
Spillemyndigheden licenses betting and online casino in Denmark and requires marketing to be moderate and clearly identifiable. Advertising must show the 18+ age limit and reference the ROFUS self-exclusion register and help services.
- Regulator
- Danish Gambling Authority
- Minimum age
- 18+
- Jurisdiction
- Denmark
Licence requirement
A Danish licence is required, and the licence holder is responsible for affiliate and partner creative.
How we run each channel under Spillemyndigheden
Display advertising
Display creative carries the age limit and ROFUS reference, and excludes bonus claims that cannot be substantiated.
Video and CTV
Video and CTV carry the same labelling and are excluded from content aimed at minors.
DOOH and outdoor
Outdoor and DOOH carry the age limit and help-line information, with school-adjacent screens excluded.
Related reading
- Full Denmark regulation brief
- All regulators we are compliant with
- How our compliance and targeting controls work
This page summarises public guidance from Danish Gambling Authority for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.