Spelinspektionen advertising compliance in Sweden
Spelinspektionen licenses gambling in Sweden, where the Gambling Act requires all marketing to show moderation. Licensed operators must include the age limit and self-exclusion information in their advertising.
- Regulator
- Swedish Gambling Authority
- Minimum age
- 18+
- Jurisdiction
- Sweden
Licence requirement
A Swedish licence is required; marketing for unlicensed operators is prohibited.
How we run each channel under Spelinspektionen
Display advertising
Display creative is kept factual and moderate, with the 18+ mark and links to support services, and excludes audiences who have self-excluded where data allows.
Video and CTV
Video and CTV follow the same moderation requirement, with placement excluded from content aimed at minors.
DOOH and outdoor
Outdoor and DOOH creative carries the age limit and support information, and screens close to schools are excluded.
Related reading
- Full Sweden regulation brief
- All regulators we are compliant with
- How our compliance and targeting controls work
This page summarises public guidance from Swedish Gambling Authority for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.