Adyllic
Regulatory compliance · Sweden

Spelinspektionen advertising compliance in Sweden

Spelinspektionen licenses gambling in Sweden, where the Gambling Act requires all marketing to show moderation. Licensed operators must include the age limit and self-exclusion information in their advertising.

Minimum age
18+
Jurisdiction
Sweden
Book a Strategy Call

Licence requirement

A Swedish licence is required; marketing for unlicensed operators is prohibited.

How we run each channel under Spelinspektionen

  • Display advertising

    Display creative is kept factual and moderate, with the 18+ mark and links to support services, and excludes audiences who have self-excluded where data allows.

  • Video and CTV

    Video and CTV follow the same moderation requirement, with placement excluded from content aimed at minors.

  • DOOH and outdoor

    Outdoor and DOOH creative carries the age limit and support information, and screens close to schools are excluded.

Related reading

This page summarises public guidance from Swedish Gambling Authority for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.

Real answers, real inventory

Plan a compliant campaign in Sweden

Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.

  • For operators and affiliates — every plan is compliance-checked before it goes live.
  • Compliance-checked plan across Display, Video and DOOH within one business day.
  • Deterministic, cookieless audiences with self-exclusion suppression built in.
  • No lock-in: one-time campaign or a yearly plan, your call.

Reply within one business day