RI Lottery advertising compliance in Rhode Island, USA
Rhode Island iGaming is state-operated through the Rhode Island Lottery under the Division of Lottery, delivered with Bally's, while the Department of Business Regulation licenses the casinos, vendors and personnel. Advertising follows the Lottery's rules and the state's responsible-gambling requirements.
- Minimum age
- 21+
- Jurisdiction
- Rhode Island, USA
Licence requirement
We advertise in Rhode Island only for the state's authorised iGaming operator, with creative cleared through the Lottery and retained for regulator review.
How we run each channel under RI Lottery
Display advertising
Display is limited to 21+ audiences inside Rhode Island, with the helpline and 21+ notice in every creative and no claims about winnings.
Video and CTV
Video and CTV carry the responsible-gambling message, use 21+ targeting and avoid any framing that presents gambling as a solution to financial problems.
DOOH and outdoor
Outdoor and DOOH keep a distance from schools and youth facilities, carry the 21+ notice and helpline, and are logged with locations and dates.
Related reading
- Full Rhode Island, USA regulation brief
- What an online casino licence costs in Rhode Island, USA
- US compliance hub: Wire Act, state licensing and age rules
- All regulators we are compliant with
- How our compliance and targeting controls work
This page summarises public guidance from Rhode Island Lottery, with the Department of Business Regulation for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.