NJDGE advertising compliance in New Jersey, USA
The New Jersey Division of Gaming Enforcement regulates online casino and sports betting in the state. Advertising must be geofenced to New Jersey, targeted at 21 and over, and carry responsible gambling messaging.
- Minimum age
- 21+
- Jurisdiction
- New Jersey, USA
Licence requirement
A New Jersey licence or approved partnership is required, and creative is subject to division review.
How we run each channel under NJDGE
Display advertising
Display is geofenced to the state, targeted 21+, and carries the 1-800-GAMBLER helpline.
Video and CTV
Video and CTV are state-geofenced with 21+ targeting and helpline messaging in-frame.
DOOH and outdoor
Outdoor and DOOH screens are selected inside the state, away from schools and campuses, with helpline messaging on creative.
Related reading
- Full New Jersey, USA regulation brief
- What an online casino licence costs in New Jersey, USA
- US compliance hub: Wire Act, state licensing and age rules
- All regulators we are compliant with
- How our compliance and targeting controls work
This page summarises public guidance from New Jersey Division of Gaming Enforcement for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.