MINCETUR advertising compliance in Peru
Peru's online market opened in February 2024 under MINCETUR's DGJCMT, which authorises remote gaming and sports betting platforms. Consumer authority Indecopi enforces advertising rules and has opened investigations into influencer promotion of unauthorised platforms.
- Minimum age
- 18+
- Jurisdiction
- Peru
Licence requirement
A DGJCMT authorisation is required; promoting an unauthorised platform carries regulatory risk for everyone in the chain.
How we run each channel under MINCETUR
Display advertising
Display runs only for authorised platforms, is targeted 18+, carries addiction warnings and clearly identifies paid advertising.
Video and CTV
Video and CTV carry the same warnings and paid-advertising disclosure, and exclude youth content.
DOOH and outdoor
Outdoor and DOOH carry addiction warnings and exclude screens near schools.
Related reading
This page summarises public guidance from Dirección General de Juegos de Casino y Máquinas Tragamonedas, MINCETUR for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.