Adyllic
    Regulatory compliance · Michigan, USA

    MGCB advertising compliance in Michigan, USA

    The Michigan Gaming Control Board regulates internet gaming and sports betting in Michigan. Advertising must identify the licensed operator, be directed at 21 and over, and include responsible gambling information.

    Minimum age
    21+
    Jurisdiction
    Michigan, USA
    Book a Strategy Call

    Licence requirement

    A Michigan internet gaming or sports betting licence, or an approved platform partnership, is required.

    How we run each channel under MGCB

    • Display advertising

      Display is geofenced to Michigan with 21+ targeting and helpline messaging.

    • Video and CTV

      Video and CTV are state-geofenced with 21+ targeting and responsible gambling messaging.

    • DOOH and outdoor

      Outdoor and DOOH are placed inside the state and exclude school and campus environments.

    Related reading

    This page summarises public guidance from Michigan Gaming Control Board for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.

    Real answers, real inventory

    Plan a compliant campaign in Michigan, USA

    Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.

    • Licensed operators and affiliates only — every plan is compliance-checked before it goes live.
    • Compliance-checked plan across Display, Video and DOOH within one business day.
    • Deterministic, cookieless audiences with self-exclusion suppression built in.
    • No lock-in: one-time campaign or a yearly plan, your call.

    Reply within one business day

    Company & contact

    Alternative contact (optional)

    Campaign scope

    Audio, CTV and dynamic creative are available as add-ons — mention them in your message.

    18+ / 21+ / 24+ only. We work exclusively with licensed operators.