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Regulatory compliance · Michigan, USA

MGCB advertising compliance in Michigan, USA

The Michigan Gaming Control Board regulates internet gaming and sports betting in Michigan. Advertising must identify the licensed operator, be directed at 21 and over, and include responsible gambling information.

Minimum age
21+
Jurisdiction
Michigan, USA
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Licence requirement

A Michigan internet gaming or sports betting licence, or an approved platform partnership, is required.

How we run each channel under MGCB

  • Display advertising

    Display is geofenced to Michigan with 21+ targeting and helpline messaging.

  • Video and CTV

    Video and CTV are state-geofenced with 21+ targeting and responsible gambling messaging.

  • DOOH and outdoor

    Outdoor and DOOH are placed inside the state and exclude school and campus environments.

Related reading

This page summarises public guidance from Michigan Gaming Control Board for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.

Real answers, real inventory

Plan a compliant campaign in Michigan, USA

Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.

  • For operators and affiliates — every plan is compliance-checked before it goes live.
  • Compliance-checked plan across Display, Video and DOOH within one business day.
  • Deterministic, cookieless audiences with self-exclusion suppression built in.
  • No lock-in: one-time campaign or a yearly plan, your call.

Reply within one business day