MGA advertising compliance in Malta
The Malta Gaming Authority licenses a large share of Europe's online operators and sets commercial communication rules under the Gaming Authorisations and Compliance Directive. Advertising must be factual, must not target minors or vulnerable people, and must not present gambling as a source of income.
- Regulator
- Malta Gaming Authority
- Minimum age
- 18+
- Jurisdiction
- Malta
Licence requirement
An MGA licence covers the operator; advertising in each target country must still meet that country's own rules.
How we run each channel under MGA
Display advertising
Display creative is factual, free of guaranteed-winning claims, and targeted to 18+ audiences.
Video and CTV
Video and CTV follow the same content rules, with responsible gambling information shown in-frame.
DOOH and outdoor
Outdoor and DOOH carry age and responsible gambling messaging and avoid placements aimed at young audiences.
Related reading
- Full Malta regulation brief
- All regulators we are compliant with
- How our compliance and targeting controls work
This page summarises public guidance from Malta Gaming Authority for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.