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Regulatory compliance · Malta

MGA advertising compliance in Malta

The Malta Gaming Authority licenses a large share of Europe's online operators and sets commercial communication rules under the Gaming Authorisations and Compliance Directive. Advertising must be factual, must not target minors or vulnerable people, and must not present gambling as a source of income.

Minimum age
18+
Jurisdiction
Malta
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Licence requirement

An MGA licence covers the operator; advertising in each target country must still meet that country's own rules.

How we run each channel under MGA

  • Display advertising

    Display creative is factual, free of guaranteed-winning claims, and targeted to 18+ audiences.

  • Video and CTV

    Video and CTV follow the same content rules, with responsible gambling information shown in-frame.

  • DOOH and outdoor

    Outdoor and DOOH carry age and responsible gambling messaging and avoid placements aimed at young audiences.

Related reading

This page summarises public guidance from Malta Gaming Authority for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.

Real answers, real inventory

Plan a compliant campaign in Malta

Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.

  • For operators and affiliates — every plan is compliance-checked before it goes live.
  • Compliance-checked plan across Display, Video and DOOH within one business day.
  • Deterministic, cookieless audiences with self-exclusion suppression built in.
  • No lock-in: one-time campaign or a yearly plan, your call.

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