KSA advertising compliance in Netherlands
The Kansspelautoriteit licenses remote gambling in the Netherlands, where untargeted advertising has been banned since July 2023 and role models may not be used. Targeted online advertising must be directed at adult audiences, with young adults up to 24 protected.
- Regulator
- Kansspelautoriteit
- Minimum age
- 24+
- Jurisdiction
- Netherlands
Licence requirement
Only KSA-licensed operators may be advertised, and the operator must be able to evidence audience targeting.
How we run each channel under KSA
Display advertising
Display runs only on targeted, logged-in or otherwise age-verified inventory, with an audience composition requirement of at least 95 per cent aged 24 and over and an opt-out honoured.
Video and CTV
Video and CTV are bought on addressable, age-verified inventory only; untargeted broadcast-style placement is not used.
DOOH and outdoor
Outdoor and DOOH are treated as untargeted advertising and are not used for Dutch gambling campaigns.
Related reading
- Full Netherlands regulation brief
- All regulators we are compliant with
- How our compliance and targeting controls work
This page summarises public guidance from Kansspelautoriteit for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.