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Regulatory compliance · Netherlands

KSA advertising compliance in Netherlands

The Kansspelautoriteit licenses remote gambling in the Netherlands, where untargeted advertising has been banned since July 2023 and role models may not be used. Targeted online advertising must be directed at adult audiences, with young adults up to 24 protected.

Minimum age
24+
Jurisdiction
Netherlands
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Licence requirement

Only KSA-licensed operators may be advertised, and the operator must be able to evidence audience targeting.

How we run each channel under KSA

  • Display advertising

    Display runs only on targeted, logged-in or otherwise age-verified inventory, with an audience composition requirement of at least 95 per cent aged 24 and over and an opt-out honoured.

  • Video and CTV

    Video and CTV are bought on addressable, age-verified inventory only; untargeted broadcast-style placement is not used.

  • DOOH and outdoor

    Outdoor and DOOH are treated as untargeted advertising and are not used for Dutch gambling campaigns.

Related reading

This page summarises public guidance from Kansspelautoriteit for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.

Real answers, real inventory

Plan a compliant campaign in Netherlands

Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.

  • For operators and affiliates — every plan is compliance-checked before it goes live.
  • Compliance-checked plan across Display, Video and DOOH within one business day.
  • Deterministic, cookieless audiences with self-exclusion suppression built in.
  • No lock-in: one-time campaign or a yearly plan, your call.

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