GGL advertising compliance in Germany
The GGL supervises gambling across the German states under the State Treaty on Gambling. Advertising for virtual slot machines and online poker is not permitted on television or online between 06:00 and 21:00, and sports betting advertising is restricted around live events.
- Minimum age
- 18+
- Jurisdiction
- Germany
Licence requirement
A German licence listed in the GGL whitelist is required for the product being advertised.
How we run each channel under GGL
Display advertising
Display for slots and poker is scheduled outside the 06:00 to 21:00 window; sportsbook display runs with 18+ targeting and responsible gambling information.
Video and CTV
Video and CTV follow the same time window and avoid placement immediately before or during live sports events where advertising is restricted.
DOOH and outdoor
Outdoor and DOOH are used for sportsbook and brand messaging only, excluding screens near schools and youth facilities.
Related reading
- Full Germany regulation brief
- What an online casino licence costs in Germany
- All regulators we are compliant with
- How our compliance and targeting controls work
This page summarises public guidance from Gemeinsame Glücksspielbehörde der Länder for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.