Regulatory compliance · Colombia

    Coljuegos advertising compliance in Colombia

    Coljuegos licenses online gambling in Colombia, the first regulated online market in Latin America. Only operators holding a Coljuegos authorisation may be advertised, and creative must not target minors.

    Minimum age
    18+
    Jurisdiction
    Colombia
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    Licence requirement

    A Coljuegos operating authorisation is required, and the licensed domain must be used in creative.

    How we run each channel under Coljuegos

    • Display advertising

      Display is targeted 18+ and names the licensed domain, with responsible gambling information included.

    • Video and CTV

      Video and CTV follow the same rules and exclude content aimed at minors.

    • DOOH and outdoor

      Outdoor and DOOH carry age messaging and exclude placements aimed at young audiences.

    Related reading

    This page summarises public guidance from Empresa Industrial y Comercial del Estado Administradora del Monopolio Rentístico de los Juegos de Suerte y Azar for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.

    Real answers, real inventory

    Plan a compliant campaign in Colombia

    Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.

    • Licensed operators and affiliates only — every plan is compliance-checked before it goes live.
    • Compliance-checked plan across Display, Video and DOOH within one business day.
    • Deterministic, cookieless audiences with self-exclusion suppression built in.
    • No lock-in: one-time campaign or a yearly plan, your call.

    Reply within one business day

    Company & contact

    Alternative contact (optional)

    Campaign scope

    Audio, CTV and dynamic creative are available as add-ons — mention them in your message.

    18+ / 21+ / 24+ only. We work exclusively with licensed operators.