Adyllic
Regulatory compliance · Colombia

Coljuegos advertising compliance in Colombia

Coljuegos licenses online gambling in Colombia, the first regulated online market in Latin America. Only operators holding a Coljuegos authorisation may be advertised, and creative must not target minors.

Minimum age
18+
Jurisdiction
Colombia
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Licence requirement

A Coljuegos operating authorisation is required, and the licensed domain must be used in creative.

How we run each channel under Coljuegos

  • Display advertising

    Display is targeted 18+ and names the licensed domain, with responsible gambling information included.

  • Video and CTV

    Video and CTV follow the same rules and exclude content aimed at minors.

  • DOOH and outdoor

    Outdoor and DOOH carry age messaging and exclude placements aimed at young audiences.

Related reading

This page summarises public guidance from Empresa Industrial y Comercial del Estado Administradora del Monopolio Rentístico de los Juegos de Suerte y Azar for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.

Real answers, real inventory

Plan a compliant campaign in Colombia

Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.

  • For operators and affiliates — every plan is compliance-checked before it goes live.
  • Compliance-checked plan across Display, Video and DOOH within one business day.
  • Deterministic, cookieless audiences with self-exclusion suppression built in.
  • No lock-in: one-time campaign or a yearly plan, your call.

Reply within one business day