Adyllic
    Regulatory compliance · Italy

    ADM advertising compliance in Italy

    ADM licenses gambling in Italy, where the 2018 Dignity Decree bans gambling advertising and sponsorship across media, including online and outdoor. Only neutral, informational content on the operator's own regulated channels remains permitted.

    Minimum age
    18+
    Jurisdiction
    Italy
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    Licence requirement

    An ADM concession is required to operate, but it does not permit advertising: paid gambling promotion is prohibited.

    How we run each channel under ADM

    • Display advertising

      Paid display advertising for gambling brands is not run in Italy.

    • Video and CTV

      Paid video, CTV and sponsorship placements for gambling brands are not run in Italy.

    • DOOH and outdoor

      Outdoor and DOOH gambling advertising is prohibited and is not run in Italy.

    Related reading

    This page summarises public guidance from Agenzia delle Dogane e dei Monopoli for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.

    Real answers, real inventory

    Plan a compliant campaign in Italy

    Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.

    • Licensed operators and affiliates only — every plan is compliance-checked before it goes live.
    • Compliance-checked plan across Display, Video and DOOH within one business day.
    • Deterministic, cookieless audiences with self-exclusion suppression built in.
    • No lock-in: one-time campaign or a yearly plan, your call.

    Reply within one business day

    Company & contact

    Alternative contact (optional)

    Campaign scope

    Audio, CTV and dynamic creative are available as add-ons — mention them in your message.

    18+ / 21+ / 24+ only. We work exclusively with licensed operators.