Adyllic
Regulatory compliance · Italy

ADM advertising compliance in Italy

ADM licenses gambling in Italy, where the 2018 Dignity Decree bans gambling advertising and sponsorship across media, including online and outdoor. Only neutral, informational content on the operator's own regulated channels remains permitted.

Minimum age
18+
Jurisdiction
Italy
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Licence requirement

An ADM concession is required to operate, but it does not permit advertising: paid gambling promotion is prohibited.

How we run each channel under ADM

  • Display advertising

    Paid display advertising for gambling brands is not run in Italy.

  • Video and CTV

    Paid video, CTV and sponsorship placements for gambling brands are not run in Italy.

  • DOOH and outdoor

    Outdoor and DOOH gambling advertising is prohibited and is not run in Italy.

Related reading

This page summarises public guidance from Agenzia delle Dogane e dei Monopoli for planning purposes and is not legal advice. Confirm the current rules with your licensing counsel before launch.

Real answers, real inventory

Plan a compliant campaign in Italy

Tell us about your brand, licensed markets and budget. We come back with a costed, compliance-checked media plan — no obligations.

  • For operators and affiliates — every plan is compliance-checked before it goes live.
  • Compliance-checked plan across Display, Video and DOOH within one business day.
  • Deterministic, cookieless audiences with self-exclusion suppression built in.
  • No lock-in: one-time campaign or a yearly plan, your call.

Reply within one business day