DOOH advertising pricing calculator
DOOH advertising pricing in Nigeria
Estimate DOOH spend with transparent CPM tiers — separate calculators for Targeting (Context, Interest, Premium) and Retargeting.
In Nigeria, programmatic DOOH pricing is shaped by fintech and consumer goods demand, with anchor inventory across Lagos and Abuja and reach across the federation. We build programmatic DOOH plans against an addressable audience of roughly 224 million.
A typical programmatic DOOH CPM in Nigeria starts around ₦12632, billed in NGN (₦). Use the calculator below to size a campaign from a single-city activation up to nationwide Nigeria coverage.
Estimated CPMs · Context 18000 · Interest 27000 · Premium 37500 ₦ CPM
Plan reach across contextual, interest-based and premium DOOH inventory. Adjust CPMs to match your benchmarks.
DOOH Targeting CPM calculator — Context, Interest & Premium
Estimated CPM: Context from 18000 ₦ · Interest from 27000 ₦ · Premium from 37500 ₦.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Estimated CPMs · Site 27000 · CRM 36000 · Lookalike 48000 ₦ CPM
Re-engage warm audiences across site visitors, CRM segments and modeled lookalikes. Higher CPMs reflect audience-data costs.
DOOH Retargeting CPM calculator — Site, CRM & Lookalike
Estimated CPM: Site retargeting from 27000 ₦ · CRM from 36000 ₦ · Lookalike from 48000 ₦.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Adyllic runs campaigns for advertisers in Nigeria across display, video, DOOH and CTV — with anchor inventory in Lagos and Abuja, and reach across the federation. Local demand is driven by fintech and consumer goods, and our supply is curated to match how brands in Nigeria actually buy media.
Pricing is in NGN (₦), so budgets, reporting and invoices stay in the currency your finance team works in. A typical entry CPM in Nigeria starts around ₦7895, and campaigns scale from single-city activations up to full Nigeria coverage across an addressable audience of roughly 224 million people.
- Capital hub
- Lagos
- Top sector
- fintech and consumer goods
- Local currency
- NGN (₦)
- Entry CPM
- ₦7895 CPM
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