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    Adyllic — Programmatic Advertising
    Adyllic — Programmatic Advertising Platform

    CTV Advertising

    CTV advertising in Nigeria

    Reach cord-cutters and streaming audiences with targeted connected TV advertising on premium streaming platforms.

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    Why CTV Advertising?

    Premium Audiences

    Reach engaged viewers on premium streaming content in a lean-back environment.

    Precise Targeting

    Target households by demographics, interests, geography, and viewing behavior.

    Full-Screen Impact

    Non-skippable, TV-quality ads with near 100% completion rates.

    Measurable Results

    Track impressions, reach, frequency, and conversions with detailed analytics.

    Ad Formats

    Deliver full-screen, non-skippable video ads to engaged streaming audiences across smart TVs and OTT devices.

    • Pre-roll (15s, 30s)
    • Mid-roll
    • Pause Ads
    • Home Screen Ads
    • Interactive CTV Ads
    • Shoppable TV Ads

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    In Nigeria, connected TV (CTV) pricing is shaped by fintech and consumer goods demand, with anchor inventory across Lagos and Abuja and reach across the federation. We build connected TV (CTV) plans against an addressable audience of roughly 224 million.

    A typical connected TV (CTV) CPM in Nigeria starts around ₦39474, billed in NGN (₦). Use the calculator below to size a campaign from a single-city activation up to nationwide Nigeria coverage.

    Adyllic runs campaigns for advertisers in Nigeria across display, video, DOOH and CTV — with anchor inventory in Lagos and Abuja, and reach across the federation. Local demand is driven by fintech and consumer goods, and our supply is curated to match how brands in Nigeria actually buy media.

    Pricing is in NGN (₦), so budgets, reporting and invoices stay in the currency your finance team works in. A typical entry CPM in Nigeria starts around ₦7895, and campaigns scale from single-city activations up to full Nigeria coverage across an addressable audience of roughly 224 million people.

    Capital hub
    Lagos
    Top sector
    fintech and consumer goods
    Local currency
    NGN (₦)
    Entry CPM
    ₦7895 CPM

    Frequently Asked Questions

    Ready to Get Started?

    Contact us today for a custom quote for your CTV advertising campaign.

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