Display advertising pricing calculator
DISPLAY advertising pricing in Nigeria
Estimate Display spend with transparent CPM tiers — separate calculators for Targeting (Context, Interest, Premium) and Retargeting.
In Nigeria, display advertising pricing is shaped by fintech and consumer goods demand, with anchor inventory across Lagos and Abuja and reach across the federation. We build display advertising plans against an addressable audience of roughly 224 million.
A typical display advertising CPM in Nigeria starts around ₦7895, billed in NGN (₦). Use the calculator below to size a campaign from a single-city activation up to nationwide Nigeria coverage.
Estimated CPMs · Context 12000 · Interest 16500 · Premium 22500 ₦ CPM
Plan reach across contextual, interest-based and premium Display inventory. Adjust CPMs to match your benchmarks.
Display Targeting CPM calculator — Context, Interest & Premium
Estimated CPM: Context from 12000 ₦ · Interest from 16500 ₦ · Premium from 22500 ₦.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Estimated CPMs · Site 18000 · CRM 24000 · Lookalike 33000 ₦ CPM
Re-engage warm audiences across site visitors, CRM segments and modeled lookalikes. Higher CPMs reflect audience-data costs.
Display Retargeting CPM calculator — Site, CRM & Lookalike
Estimated CPM: Site retargeting from 18000 ₦ · CRM from 24000 ₦ · Lookalike from 33000 ₦.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Adyllic runs campaigns for advertisers in Nigeria across display, video, DOOH and CTV — with anchor inventory in Lagos and Abuja, and reach across the federation. Local demand is driven by fintech and consumer goods, and our supply is curated to match how brands in Nigeria actually buy media.
Pricing is in NGN (₦), so budgets, reporting and invoices stay in the currency your finance team works in. A typical entry CPM in Nigeria starts around ₦7895, and campaigns scale from single-city activations up to full Nigeria coverage across an addressable audience of roughly 224 million people.
- Capital hub
- Lagos
- Top sector
- fintech and consumer goods
- Local currency
- NGN (₦)
- Entry CPM
- ₦7895 CPM
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