CTV advertising pricing calculator
CTV advertising pricing in Nigeria
Estimate CTV spend with transparent CPM tiers — separate calculators for Targeting (Context, Interest, Premium) and Retargeting.
In Nigeria, connected TV (CTV) pricing is shaped by fintech and consumer goods demand, with anchor inventory across Lagos and Abuja and reach across the federation. We build connected TV (CTV) plans against an addressable audience of roughly 224 million.
A typical connected TV (CTV) CPM in Nigeria starts around ₦39474, billed in NGN (₦). Use the calculator below to size a campaign from a single-city activation up to nationwide Nigeria coverage.
Estimated CPMs · Context 42000 · Interest 51000 · Premium 60000 ₦ CPM
Plan reach across contextual, interest-based and premium CTV inventory. Adjust CPMs to match your benchmarks.
CTV Targeting CPM calculator — Context, Interest & Premium
Estimated CPM: Context from 42000 ₦ · Interest from 51000 ₦ · Premium from 60000 ₦.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Estimated CPMs · Site 57000 · CRM 69000 · Lookalike 81000 ₦ CPM
Re-engage warm audiences across site visitors, CRM segments and modeled lookalikes. Higher CPMs reflect audience-data costs.
CTV Retargeting CPM calculator — Site, CRM & Lookalike
Estimated CPM: Site retargeting from 57000 ₦ · CRM from 69000 ₦ · Lookalike from 81000 ₦.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Adyllic runs campaigns for advertisers in Nigeria across display, video, DOOH and CTV — with anchor inventory in Lagos and Abuja, and reach across the federation. Local demand is driven by fintech and consumer goods, and our supply is curated to match how brands in Nigeria actually buy media.
Pricing is in NGN (₦), so budgets, reporting and invoices stay in the currency your finance team works in. A typical entry CPM in Nigeria starts around ₦7895, and campaigns scale from single-city activations up to full Nigeria coverage across an addressable audience of roughly 224 million people.
- Capital hub
- Lagos
- Top sector
- fintech and consumer goods
- Local currency
- NGN (₦)
- Entry CPM
- ₦7895 CPM
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