DOOH advertising pricing calculator
DOOH advertising pricing in India
Estimate DOOH spend with transparent CPM tiers — separate calculators for Targeting (Context, Interest, Premium) and Retargeting.
In India, programmatic DOOH pricing is shaped by IT services and e-commerce demand, with anchor inventory across Mumbai and Bengaluru and metro and tier-2 reach. We build programmatic DOOH plans against an addressable audience of roughly 1428 million.
A typical programmatic DOOH CPM in India starts around ₹665, billed in INR (₹). Use the calculator below to size a campaign from a single-city activation up to nationwide India coverage.
Estimated CPMs · Context 950 · Interest 1420 · Premium 1980 ₹ CPM
Plan reach across contextual, interest-based and premium DOOH inventory. Adjust CPMs to match your benchmarks.
DOOH Targeting CPM calculator — Context, Interest & Premium
Estimated CPM: Context from 950 ₹ · Interest from 1420 ₹ · Premium from 1980 ₹.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Estimated CPMs · Site 1420 · CRM 1900 · Lookalike 2530 ₹ CPM
Re-engage warm audiences across site visitors, CRM segments and modeled lookalikes. Higher CPMs reflect audience-data costs.
DOOH Retargeting CPM calculator — Site, CRM & Lookalike
Estimated CPM: Site retargeting from 1420 ₹ · CRM from 1900 ₹ · Lookalike from 2530 ₹.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Adyllic runs campaigns for advertisers in India across display, video, DOOH and CTV — with anchor inventory in Mumbai and Bengaluru, and metro and tier-2 reach. Local demand is driven by IT services and e-commerce, and our supply is curated to match how brands in India actually buy media.
Pricing is in INR (₹), so budgets, reporting and invoices stay in the currency your finance team works in. A typical entry CPM in India starts around ₹416, and campaigns scale from single-city activations up to full India coverage across an addressable audience of roughly 1428 million people.
- Capital hub
- Mumbai
- Top sector
- IT services and e-commerce
- Local currency
- INR (₹)
- Entry CPM
- ₹416 CPM
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