CTV Advertising
CTV advertising in India
Reach cord-cutters and streaming audiences with targeted connected TV advertising on premium streaming platforms.
Why CTV Advertising?
Premium Audiences
Reach engaged viewers on premium streaming content in a lean-back environment.
Precise Targeting
Target households by demographics, interests, geography, and viewing behavior.
Full-Screen Impact
Non-skippable, TV-quality ads with near 100% completion rates.
Measurable Results
Track impressions, reach, frequency, and conversions with detailed analytics.
Ad Formats
Deliver full-screen, non-skippable video ads to engaged streaming audiences across smart TVs and OTT devices.
- Pre-roll (15s, 30s)
- Mid-roll
- Pause Ads
- Home Screen Ads
- Interactive CTV Ads
- Shoppable TV Ads
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In India, connected TV (CTV) pricing is shaped by IT services and e-commerce demand, with anchor inventory across Mumbai and Bengaluru and metro and tier-2 reach. We build connected TV (CTV) plans against an addressable audience of roughly 1428 million.
A typical connected TV (CTV) CPM in India starts around ₹2079, billed in INR (₹). Use the calculator below to size a campaign from a single-city activation up to nationwide India coverage.
Adyllic runs campaigns for advertisers in India across display, video, DOOH and CTV — with anchor inventory in Mumbai and Bengaluru, and metro and tier-2 reach. Local demand is driven by IT services and e-commerce, and our supply is curated to match how brands in India actually buy media.
Pricing is in INR (₹), so budgets, reporting and invoices stay in the currency your finance team works in. A typical entry CPM in India starts around ₹416, and campaigns scale from single-city activations up to full India coverage across an addressable audience of roughly 1428 million people.
- Capital hub
- Mumbai
- Top sector
- IT services and e-commerce
- Local currency
- INR (₹)
- Entry CPM
- ₹416 CPM
Frequently Asked Questions
Ready to Get Started?
Contact us today for a custom quote for your CTV advertising campaign.