CTV advertising pricing calculator
CTV advertising pricing in India
Estimate CTV spend with transparent CPM tiers — separate calculators for Targeting (Context, Interest, Premium) and Retargeting.
In India, connected TV (CTV) pricing is shaped by IT services and e-commerce demand, with anchor inventory across Mumbai and Bengaluru and metro and tier-2 reach. We build connected TV (CTV) plans against an addressable audience of roughly 1428 million.
A typical connected TV (CTV) CPM in India starts around ₹2079, billed in INR (₹). Use the calculator below to size a campaign from a single-city activation up to nationwide India coverage.
Estimated CPMs · Context 2210 · Interest 2690 · Premium 3160 ₹ CPM
Plan reach across contextual, interest-based and premium CTV inventory. Adjust CPMs to match your benchmarks.
CTV Targeting CPM calculator — Context, Interest & Premium
Estimated CPM: Context from 2210 ₹ · Interest from 2690 ₹ · Premium from 3160 ₹.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Estimated CPMs · Site 3000 · CRM 3630 · Lookalike 4270 ₹ CPM
Re-engage warm audiences across site visitors, CRM segments and modeled lookalikes. Higher CPMs reflect audience-data costs.
CTV Retargeting CPM calculator — Site, CRM & Lookalike
Estimated CPM: Site retargeting from 3000 ₹ · CRM from 3630 ₹ · Lookalike from 4270 ₹.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Adyllic runs campaigns for advertisers in India across display, video, DOOH and CTV — with anchor inventory in Mumbai and Bengaluru, and metro and tier-2 reach. Local demand is driven by IT services and e-commerce, and our supply is curated to match how brands in India actually buy media.
Pricing is in INR (₹), so budgets, reporting and invoices stay in the currency your finance team works in. A typical entry CPM in India starts around ₹416, and campaigns scale from single-city activations up to full India coverage across an addressable audience of roughly 1428 million people.
- Capital hub
- Mumbai
- Top sector
- IT services and e-commerce
- Local currency
- INR (₹)
- Entry CPM
- ₹416 CPM
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