DOOH advertising pricing calculator
DOOH advertising pricing in Ethiopia
Estimate DOOH spend with transparent CPM tiers — separate calculators for Targeting (Context, Interest, Premium) and Retargeting.
In Ethiopia, programmatic DOOH pricing is shaped by agriculture and textiles demand, with anchor inventory across Addis Ababa and Addis Ababa and nationwide Ethiopian reach. We build programmatic DOOH plans against an addressable audience of roughly 126 million.
A typical programmatic DOOH CPM in Ethiopia starts around Br943, billed in ETB (Br). Use the calculator below to size a campaign from a single-city activation up to nationwide Ethiopia coverage.
Estimated CPMs · Context 1340 · Interest 2020 · Premium 2800 Br CPM
Plan reach across contextual, interest-based and premium DOOH inventory. Adjust CPMs to match your benchmarks.
DOOH Targeting CPM calculator — Context, Interest & Premium
Estimated CPM: Context from 1340 Br · Interest from 2020 Br · Premium from 2800 Br.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Estimated CPMs · Site 2020 · CRM 2690 · Lookalike 3580 Br CPM
Re-engage warm audiences across site visitors, CRM segments and modeled lookalikes. Higher CPMs reflect audience-data costs.
DOOH Retargeting CPM calculator — Site, CRM & Lookalike
Estimated CPM: Site retargeting from 2020 Br · CRM from 2690 Br · Lookalike from 3580 Br.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Adyllic runs campaigns for advertisers in Ethiopia across display, video, DOOH and CTV — with anchor inventory in Addis Ababa and Addis Ababa, and nationwide Ethiopian reach. Local demand is driven by agriculture and textiles, and our supply is curated to match how brands in Ethiopia actually buy media.
Pricing is in ETB (Br), so budgets, reporting and invoices stay in the currency your finance team works in. A typical entry CPM in Ethiopia starts around Br589, and campaigns scale from single-city activations up to full Ethiopia coverage across an addressable audience of roughly 126 million people.
- Capital hub
- Addis Ababa
- Top sector
- agriculture and textiles
- Local currency
- ETB (Br)
- Entry CPM
- Br589 CPM
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