DOOH advertising pricing calculator
DOOH advertising pricing in South Africa
Estimate DOOH spend with transparent CPM tiers — separate calculators for Targeting (Context, Interest, Premium) and Retargeting.
In South Africa, programmatic DOOH pricing is shaped by mining and financial services demand, with anchor inventory across Johannesburg and Cape Town and reach across all nine provinces. We build programmatic DOOH plans against an addressable audience of roughly 60 million.
A typical programmatic DOOH CPM in South Africa starts around R149, billed in ZAR (R). Use the calculator below to size a campaign from a single-city activation up to nationwide South Africa coverage.
Estimated CPMs · Context 210 · Interest 320 · Premium 445 R CPM
Plan reach across contextual, interest-based and premium DOOH inventory. Adjust CPMs to match your benchmarks.
DOOH Targeting CPM calculator — Context, Interest & Premium
Estimated CPM: Context from 210 R · Interest from 320 R · Premium from 445 R.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Estimated CPMs · Site 320 · CRM 425 · Lookalike 565 R CPM
Re-engage warm audiences across site visitors, CRM segments and modeled lookalikes. Higher CPMs reflect audience-data costs.
DOOH Retargeting CPM calculator — Site, CRM & Lookalike
Estimated CPM: Site retargeting from 320 R · CRM from 425 R · Lookalike from 565 R.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Adyllic runs campaigns for advertisers in South Africa across display, video, DOOH and CTV — with anchor inventory in Johannesburg and Cape Town, and reach across all nine provinces. Local demand is driven by mining and financial services, and our supply is curated to match how brands in South Africa actually buy media.
Pricing is in ZAR (R), so budgets, reporting and invoices stay in the currency your finance team works in. A typical entry CPM in South Africa starts around R93, and campaigns scale from single-city activations up to full South Africa coverage across an addressable audience of roughly 60 million people.
- Capital hub
- Johannesburg
- Top sector
- mining and financial services
- Local currency
- ZAR (R)
- Entry CPM
- R93 CPM
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