CTV advertising pricing calculator
CTV advertising pricing in South Africa
Estimate CTV spend with transparent CPM tiers — separate calculators for Targeting (Context, Interest, Premium) and Retargeting.
In South Africa, connected TV (CTV) pricing is shaped by mining and financial services demand, with anchor inventory across Johannesburg and Cape Town and reach across all nine provinces. We build connected TV (CTV) plans against an addressable audience of roughly 60 million.
A typical connected TV (CTV) CPM in South Africa starts around R466, billed in ZAR (R). Use the calculator below to size a campaign from a single-city activation up to nationwide South Africa coverage.
Estimated CPMs · Context 495 · Interest 600 · Premium 710 R CPM
Plan reach across contextual, interest-based and premium CTV inventory. Adjust CPMs to match your benchmarks.
CTV Targeting CPM calculator — Context, Interest & Premium
Estimated CPM: Context from 495 R · Interest from 600 R · Premium from 710 R.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Estimated CPMs · Site 675 · CRM 815 · Lookalike 955 R CPM
Re-engage warm audiences across site visitors, CRM segments and modeled lookalikes. Higher CPMs reflect audience-data costs.
CTV Retargeting CPM calculator — Site, CRM & Lookalike
Estimated CPM: Site retargeting from 675 R · CRM from 815 R · Lookalike from 955 R.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Adyllic runs campaigns for advertisers in South Africa across display, video, DOOH and CTV — with anchor inventory in Johannesburg and Cape Town, and reach across all nine provinces. Local demand is driven by mining and financial services, and our supply is curated to match how brands in South Africa actually buy media.
Pricing is in ZAR (R), so budgets, reporting and invoices stay in the currency your finance team works in. A typical entry CPM in South Africa starts around R93, and campaigns scale from single-city activations up to full South Africa coverage across an addressable audience of roughly 60 million people.
- Capital hub
- Johannesburg
- Top sector
- mining and financial services
- Local currency
- ZAR (R)
- Entry CPM
- R93 CPM
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