Advertiser Guidelines & Compliance
Last updated: December 2024
Adyllic is a service provided by Affiliated Group AB (VAT SE559241111901). As an advertiser with Adyllic, you are responsible for ensuring your campaigns comply with all applicable laws and regulations. This page outlines your responsibilities and our requirements for compliant advertising.
Advertiser Responsibility
As an advertiser, you are fully responsible for ensuring your advertising material and data collection comply with all applicable laws including GDPR, advertising regulations, and industry-specific rules. Adyllic provides the platform, but you as the advertiser bear the legal responsibility for your content and targeting.
GDPR & Data Protection
- You must have a valid legal basis for all personal data processing
- Consent is required for cookies and tracking beyond strictly necessary
- Your privacy policy must clearly inform about advertising and tracking
- You are responsible for ensuring your cookie banner meets legal requirements
- When using retargeting, you must inform users about this
Advertising Material
- Must be truthful and not misleading
- Must be clearly identified as advertising
- Must not contain discriminatory content
- Must comply with copyright law
- Images of people require model release
Landing Pages
- Must have a clear privacy policy
- Must have functioning cookie management
- Should be accessible and user-friendly
- Must not use deceptive design (dark patterns)
Prohibited Content
- ✕Illegal products or services
- ✕Misleading claims about health or finances
- ✕Hateful, discriminatory, or violent content
- ✕Infringement of third-party rights
- ✕Advertising targeted at children without appropriate safeguards
- ✕Fake news or disinformation
How to Ensure Compliance
- Review your privacy policy regularly
- Implement an approved cookie solution (Consent Management Platform)
- Document your legal basis for data processing
- Train your team on advertising regulations
- Contact us if you are unsure about anything