CTV advertising pricing calculator
Estimate CTV spend with transparent CPM tiers — separate calculators for Targeting (Context, Interest, Premium) and Retargeting.
In United Kingdom, connected TV (CTV) pricing is shaped by finance and fintech demand, with anchor inventory across London and Manchester and reach across England, Scotland, Wales and Northern Ireland. We build connected TV (CTV) plans against an addressable audience of roughly 67 million.
A typical connected TV (CTV) CPM in United Kingdom starts around £20, billed in GBP (£). Use the calculator below to size a campaign from a single-city activation up to nationwide United Kingdom coverage.
Estimated CPMs · Context 21 · Interest 26 · Premium 30 £ CPM
Plan reach across contextual, interest-based and premium CTV inventory. Adjust CPMs to match your benchmarks.
CTV Targeting CPM calculator — Context, Interest & Premium
Estimated CPM: Context from 21 £ · Interest from 26 £ · Premium from 30 £.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Estimated CPMs · Site 29 · CRM 35 · Lookalike 41 £ CPM
Re-engage warm audiences across site visitors, CRM segments and modeled lookalikes. Higher CPMs reflect audience-data costs.
CTV Retargeting CPM calculator — Site, CRM & Lookalike
Estimated CPM: Site retargeting from 29 £ · CRM from 35 £ · Lookalike from 41 £.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Adyllic runs campaigns for advertisers in United Kingdom across display, video, DOOH and CTV — with anchor inventory in London and Manchester, and reach across England, Scotland, Wales and Northern Ireland. Local demand is driven by finance and fintech, and our supply is curated to match how brands in United Kingdom actually buy media.
Pricing is in GBP (£), so budgets, reporting and invoices stay in the currency your finance team works in. A typical entry CPM in United Kingdom starts around £4, and campaigns scale from single-city activations up to full United Kingdom coverage across an addressable audience of roughly 67 million people.
- Capital hub
- London
- Top sector
- finance and fintech
- Local currency
- GBP (£)
- Entry CPM
- £4 CPM
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