CTV advertising pricing calculator
CTV advertising pricing in Pakistan
Estimate CTV spend with transparent CPM tiers — separate calculators for Targeting (Context, Interest, Premium) and Retargeting.
In Pakistan, connected TV (CTV) pricing is shaped by telecom and e-commerce demand, with anchor inventory across Karachi and Lahore and reach across all four provinces. We build connected TV (CTV) plans against an addressable audience of roughly 240 million.
A typical connected TV (CTV) CPM in Pakistan starts around ₨6974, billed in PKR (₨). Use the calculator below to size a campaign from a single-city activation up to nationwide Pakistan coverage.
Estimated CPMs · Context 7420 · Interest 9010 · Premium 10600 ₨ CPM
Plan reach across contextual, interest-based and premium CTV inventory. Adjust CPMs to match your benchmarks.
CTV Targeting CPM calculator — Context, Interest & Premium
Estimated CPM: Context from 7420 ₨ · Interest from 9010 ₨ · Premium from 10600 ₨.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Estimated CPMs · Site 10070 · CRM 12190 · Lookalike 14310 ₨ CPM
Re-engage warm audiences across site visitors, CRM segments and modeled lookalikes. Higher CPMs reflect audience-data costs.
CTV Retargeting CPM calculator — Site, CRM & Lookalike
Estimated CPM: Site retargeting from 10070 ₨ · CRM from 12190 ₨ · Lookalike from 14310 ₨.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Adyllic runs campaigns for advertisers in Pakistan across display, video, DOOH and CTV — with anchor inventory in Karachi and Lahore, and reach across all four provinces. Local demand is driven by telecom and e-commerce, and our supply is curated to match how brands in Pakistan actually buy media.
Pricing is in PKR (₨), so budgets, reporting and invoices stay in the currency your finance team works in. A typical entry CPM in Pakistan starts around ₨1395, and campaigns scale from single-city activations up to full Pakistan coverage across an addressable audience of roughly 240 million people.
- Capital hub
- Karachi
- Top sector
- telecom and e-commerce
- Local currency
- PKR (₨)
- Entry CPM
- ₨1395 CPM
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