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    Adyllic — Programmatic Advertising
    Knowledge Hub

    Ad Design Best Practices

    Ad design in Nepal

    Create visually compelling ads that capture attention and drive action.

    Do

    • Use high-contrast colors for CTAs
    • Keep text minimal and readable
    • Include clear brand elements
    • Use professional, high-quality images
    • Test multiple creative variations
    • Ensure mobile responsiveness

    Don't

    • Overcrowd with too much text
    • Use low-resolution images
    • Hide the call-to-action
    • Ignore brand guidelines
    • Use misleading visuals
    • Forget about accessibility

    Color Psychology

    Use colors that evoke the right emotions. Blue builds trust, orange creates urgency, green suggests growth.

    Typography Hierarchy

    Establish clear visual hierarchy. Headlines should be 2-3x larger than body text. Limit to 2 font families.

    Visual Focus

    Direct attention using visual cues. Human faces, arrows, and contrast draw the eye to key elements.

    Animation Guidelines

    Subtle animation increases engagement. Keep animations under 15 seconds and avoid excessive movement.