CTV advertising pricing calculator
CTV advertising pricing in Kenya
Estimate CTV spend with transparent CPM tiers — separate calculators for Targeting (Context, Interest, Premium) and Retargeting.
In Kenya, connected TV (CTV) pricing is shaped by mobile money and agritech demand, with anchor inventory across Nairobi and Mombasa and nationwide Kenyan reach. We build connected TV (CTV) plans against an addressable audience of roughly 55 million.
A typical connected TV (CTV) CPM in Kenya starts around KSh3237, billed in KES (KSh). Use the calculator below to size a campaign from a single-city activation up to nationwide Kenya coverage.
Estimated CPMs · Context 3440 · Interest 4180 · Premium 4920 KSh CPM
Plan reach across contextual, interest-based and premium CTV inventory. Adjust CPMs to match your benchmarks.
CTV Targeting CPM calculator — Context, Interest & Premium
Estimated CPM: Context from 3440 KSh · Interest from 4180 KSh · Premium from 4920 KSh.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Estimated CPMs · Site 4670 · CRM 5660 · Lookalike 6640 KSh CPM
Re-engage warm audiences across site visitors, CRM segments and modeled lookalikes. Higher CPMs reflect audience-data costs.
CTV Retargeting CPM calculator — Site, CRM & Lookalike
Estimated CPM: Site retargeting from 4670 KSh · CRM from 5660 KSh · Lookalike from 6640 KSh.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Contract Length
Estimated Monthly Cost
Prices are preliminary estimates. Final pricing may vary based on supply and demand. We offer both variable and fixed CPM rates. Request a quote for final pricing.
Adyllic runs campaigns for advertisers in Kenya across display, video, DOOH and CTV — with anchor inventory in Nairobi and Mombasa, and nationwide Kenyan reach. Local demand is driven by mobile money and agritech, and our supply is curated to match how brands in Kenya actually buy media.
Pricing is in KES (KSh), so budgets, reporting and invoices stay in the currency your finance team works in. A typical entry CPM in Kenya starts around KSh647, and campaigns scale from single-city activations up to full Kenya coverage across an addressable audience of roughly 55 million people.
- Capital hub
- Nairobi
- Top sector
- mobile money and agritech
- Local currency
- KES (KSh)
- Entry CPM
- KSh647 CPM
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