DOOH advertising pricing calculator
Estimate DOOH spend with transparent CPM tiers — separate calculators for Targeting (Context, Interest, Premium) and Retargeting.
In Ísland, programmatic DOOH pricing is shaped by tourism and fisheries demand, with anchor inventory across Reykjavík and Reykjavík and nationwide Icelandic reach. We build programmatic DOOH plans against an addressable audience of roughly 0.4 million.
A typical programmatic DOOH CPM in Ísland starts around kr1112, billed in ISK (kr). Use the calculator below to size a campaign from a single-city activation up to nationwide Ísland coverage.
Áætlað CPM · Context 1580 · Interest 2380 · Premium 3300 kr CPM
Plan reach across contextual, interest-based and premium DOOH inventory. Adjust CPMs to match your benchmarks.
DOOH Targeting CPM calculator — Context, Interest & Premium
Estimated CPM: Context from 1580 kr · Interest from 2380 kr · Premium from 3300 kr.
Defaults are market-average estimates. Adjust to model with your own CPM values.
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Áætlaður kostnaður
Áætlað CPM · Site 2380 · CRM 3170 · Lookalike 4220 kr CPM
Re-engage warm audiences across site visitors, CRM segments and modeled lookalikes. Higher CPMs reflect audience-data costs.
DOOH Retargeting CPM calculator — Site, CRM & Lookalike
Estimated CPM: Site retargeting from 2380 kr · CRM from 3170 kr · Lookalike from 4220 kr.
Defaults are market-average estimates. Adjust to model with your own CPM values.
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Áætlaður kostnaður
Adyllic runs campaigns for advertisers in Ísland across display, video, DOOH and CTV — with anchor inventory in Reykjavík and Reykjavík, and nationwide Icelandic reach. Local demand is driven by tourism and fisheries, and our supply is curated to match how brands in Ísland actually buy media.
Pricing is in ISK (kr), so budgets, reporting and invoices stay in the currency your finance team works in. A typical entry CPM in Ísland starts around kr695, and campaigns scale from single-city activations up to full Ísland coverage across an addressable audience of roughly 0.4 million people.
- Capital hub
- Reykjavík
- Top sector
- tourism and fisheries
- Local currency
- ISK (kr)
- Entry CPM
- kr695 CPM
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