Global CPM Index 2026
Global CPM Benchmarks in Ethiopia
Programmatic advertising CPM benchmarks across every market Adyllic activates in — six formats, one comparable index.
Use the Global CPM Index to sanity-check your media plan, benchmark a quote or budget a new market before you launch. All numbers are 2026 average open-market CPMs in USD so you can compare like-for-like across formats and countries. Values are directional benchmarks, not live rates — use them as a planning input alongside a live proposal.
Budget → impressions calculator
Type a budget and see how many impressions the current CPM benchmark buys — recalculated live against the selected market and format.
Enter a budget to see impressions.
Compare markets
Pick up to five markets to see CPMs side-by-side for the selected format.
Add a market to start comparing.
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Methodology
The Adyllic Global CPM Index models 2026 average open-market programmatic CPMs across six formats — display, video, DOOH, CTV, audio and mobile — for every market Adyllic supports.
Values are triangulated from open-market DSP auction data, publisher rate cards, industry benchmarks (IAB, WARC, MAGNA) and Adyllic buyer telemetry. Ranges reflect the 20th–80th percentile of typical open-market inventory: the low end is remnant / long-tail supply, the average is standard run-of-network, the high end is premium and heavily targeted inventory.
All CPMs are reported in USD to keep cross-market comparisons meaningful. Local currency and negotiated rates will differ — request a live proposal for exact pricing.
Frequently asked questions
How often is the Global CPM Index updated?+
The index is refreshed at least annually, with mid-year updates for markets that see material rate movement. The current release is dated 2026.
Why is everything in USD when I buy in EUR / SEK / GBP?+
Reporting in a single currency lets you compare Norway and Nigeria without an FX layer in the way. When you request a quote, we always price in your local billing currency using current FX.
Are these the CPMs I will actually pay?+
They are directional benchmarks, not live rates. Your effective CPM depends on targeting depth, deal type (open exchange, PMP, guaranteed), creative format, viewability floors and negotiation. Use the index for planning; use a live proposal for pricing.
Why is CTV so much higher than display?+
CTV inventory is scarce, ad load is capped, and viewers watch full-screen on the biggest screen in the home — so publishers and buyers both price it closer to broadcast TV than to display banners.
Plan your next campaign against these benchmarks
Get a live proposal in your currency with real inventory, targeting and negotiated rates — usually within one business day.