Display advertising pricing calculator
Estimate Display spend with transparent CPM tiers — separate calculators for Targeting (Context, Interest, Premium) and Retargeting.
In Eesti, display advertising pricing is shaped by e-government and software demand, with anchor inventory across Tallinn and Tartu and nationwide Estonian reach. We build display advertising plans against an addressable audience of roughly 1.3 million.
A typical display advertising CPM in Eesti starts around €5, billed in EUR (€). Use the calculator below to size a campaign from a single-city activation up to nationwide Eesti coverage.
Hinnangulised CPM-id · Context 7 · Interest 9.6 · Premium 13 € CPM
Plan reach across contextual, interest-based and premium Display inventory. Adjust CPMs to match your benchmarks.
Display Targeting CPM calculator — Context, Interest & Premium
Estimated CPM: Context from 7 € · Interest from 9.6 € · Premium from 13 €.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Lepingu kestus
Hinnanguline maksumus
Hinnangulised CPM-id · Site 10 · CRM 14 · Lookalike 19 € CPM
Re-engage warm audiences across site visitors, CRM segments and modeled lookalikes. Higher CPMs reflect audience-data costs.
Display Retargeting CPM calculator — Site, CRM & Lookalike
Estimated CPM: Site retargeting from 10 € · CRM from 14 € · Lookalike from 19 €.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Lepingu kestus
Hinnanguline maksumus
Adyllic runs campaigns for advertisers in Eesti across display, video, DOOH and CTV — with anchor inventory in Tallinn and Tartu, and nationwide Estonian reach. Local demand is driven by e-government and software, and our supply is curated to match how brands in Eesti actually buy media.
Pricing is in EUR (€), so budgets, reporting and invoices stay in the currency your finance team works in. A typical entry CPM in Eesti starts around €5, and campaigns scale from single-city activations up to full Eesti coverage across an addressable audience of roughly 1.3 million people.
- Capital hub
- Tallinn
- Top sector
- e-government and software
- Local currency
- EUR (€)
- Entry CPM
- €5 CPM
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