Acquire Bettors at the Speed of Live Sport.
Direct trading-feed integration, sport-led premium inventory and per-license compliance — purpose-built for sportsbook operators scaling across regulated markets.
Operator-grade strategy, planning and media buying
Before a single creative is built, we sit with your team to design the media plan: which markets, which jurisdictions, which channels, which moments. Then we negotiate, buy and run the inventory — directly with publishers and through every major exchange.
Market & audience strategy
FTD/NGR-led planning across acquisition, reactivation and VIP — by jurisdiction, vertical and seasonality.
Media plans & forecasting
Channel mix, reach/frequency curves, CPA and ROI forecasts — built on real bid-stream data, not guesses.
Direct buying & negotiation
PMP, PG and IO deals locked in with Tier-1 publishers, sports federations and licensed affiliates — at operator rates.
Bid & budget optimisation
Daily bid-shading, supply-path optimisation and pacing on FTD, deposit value and net gaming revenue, not vanity clicks.
1,000s of premium channels, one cockpit.
We built our offer around the channels you actually want to be on — sport, news, lifestyle and pure-play casino verticals — and a single control plane for budgets, frequency, audiences and creative rotation.
- Direct access to premium publisher inventory across web, mobile and CTV
- Per-channel and per-segment frequency caps to protect player experience
- Whitelist / blacklist control with brand safety baked in
- Real-time pacing and budget reallocation across channels
- One report — every channel, market and creative variant
Zero-Latency Odds Injection
Sync directly with your trading feed and surface the exact match, market and price every impression. From Champions League finals to a Tuesday-night World Cup qualifier — your creative is always on the live moment.
- Live odds updated per impression — never stale
- Pre-match, in-play and accumulator templates
- Auto-pause creatives when markets suspend
- Plug-and-play with Sportradar, Genius, Kambi & in-house feeds
Eliminate Creative Fatigue
Generate thousands of variations for slots, live casino and table games — automatically. Rotate jackpots, RTP, hosts and offers per segment so your CPA stays low and retention stays sticky.
- 1,000s of DCO variations per game studio
- Per-segment offer logic (high-roller vs casual)
- Live jackpot tickers from your wallet API
- Auto-retire fatigued creatives based on CTR decay
Regulatory Safety Net
Every served impression auto-switches regulator logos, age gates, T&Cs and helpline messaging based on the user's geo. One creative, every jurisdiction, zero compliance tickets.
What operators ship with Adyllic
Aggregated outcomes from licensed operators running real-money campaigns across SE, UK, DK and DE.
Static banners lose. Live banners convert.
Drag the slider to compare a hard-coded creative with an Adyllic-powered banner that pulls live odds, kick-off times and jurisdiction-correct logos in real time.
Static & video banners — produced in-house.
Need the master creatives too? Our in-house studio produces premium static and video banners optimised for iGaming — from concept and storyboard to motion design, voiceover and DCO-ready master files.
- Static HTML5 & display sets across all IAB sizes
- 6s, 15s and 30s video banners for in-stream and CTV
- Localised voiceover, subtitles and on-brand motion design
- Delivered as DCO-ready masters — every variant inherits compliance
Free iGaming Creative Audit
Send us 3 live creatives. We'll benchmark CTR, fatigue risk, compliance gaps and DCO opportunity within 5 working days.
Request audit2026 iGaming Compliance Checklist
Jurisdiction-by-jurisdiction breakdown of regulator logos, helplines, age-gate copy and creative do's and don'ts for SE, UK, DK, DE and NL.
Download checklistSportsbook advertising in Canada
Adyllic plans and buys media for Sportsbook brands across Canada, with campaigns anchored in Toronto and Montréal and extending out to reach across all ten provinces and three territories. Each plan blends premium display, video, CTV and DOOH inventory chosen for how Sportsbook audiences behave in this specific market — not a global template dropped in unchanged.
Local ad spend in Canada is dominated by natural resources and tech, which shapes the auction dynamics Sportsbook advertisers face here: pricing pressure on premium slots, the mix of contextual vs interest targeting that actually clears, and where quality inventory lives. Budgets are quoted and invoiced in CAD ($) so finance teams work in one currency end-to-end.
Entry CPMs for Sportsbook start around $8 and scale up for premium video and CTV placements, against an addressable Canada population of roughly 39 million. We handle compliance review, jurisdiction-aware approvals and creative localisation so the same Sportsbook campaign can run across Canada without breaking local rules.
- Market
- Canada
- Main hub
- Toronto
- Currency
- CAD ($)
- Entry CPM
- $8 CPM
Get started
Contact us to discuss how we can help your sportsbook business reach the right audience.
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