Full-service premium advertising for sports.
Display, video and outdoor — planned, bought and produced in-house. We give sports access to thousands of premium placements across web, mobile, CTV and DOOH, with one team running strategy, media and creative end-to-end.
Operator-grade strategy, planning and media buying for sports.
Before a single creative is built, we sit with your team to design the media plan: which markets, which audiences, which channels, which moments. Then we negotiate, buy and run the inventory — directly with publishers and through every major exchange — built around the realities of sports.
Market & audience strategy
Engagement/CPV-led planning across acquisition, reactivation and high-value segments — by market, vertical and seasonality.
Media plans & forecasting
Channel mix, reach/frequency curves, Engagement and ROI forecasts — built on real bid-stream data, not guesses.
Direct buying & negotiation
PMP, PG and IO deals locked in with Tier-1 sports publishers and quality partners — at advertiser rates.
Bid & budget optimisation
Daily bid-shading, supply-path optimisation and pacing on Engagement, CPV and incremental revenue, not vanity clicks.
Thousands of premium channels, one cockpit.
Our offer is built around the channels you actually want to be on for sports — premium publishers, vertical hubs and high-attention environments — with one control plane for budgets, frequency, audiences and creative rotation that reaches your fans where they pay attention.
- Direct access to premium publisher inventory across web, mobile, CTV and DOOH
- Per-channel and per-segment frequency caps to protect user experience
- Whitelist / blacklist control with brand safety baked in
- Real-time pacing and budget reallocation across channels
- One report — every channel, market and creative variant
Real-time signals, real fans.
Sync directly with your CRM, product feed or first-party signals and surface the right matchday creative every impression. Audiences move fast — your creative needs to move with them.
- Live inventory and offer updates per impression — never stale
- Per-segment templates for new, returning and high-value fans
- Auto-pause creatives when stock runs out or campaigns suspend
- Plug-and-play with major CDPs, e-commerce and CRM platforms
Static banners lose. Live banners convert.
Drag the slider to compare a hard-coded sports creative with an Adyllic-powered banner that pulls live offers, inventory and audience signals in real time.
Eliminate creative fatigue across sports.
Generate thousands of variations for your matchday creatives — automatically. Rotate offers, hero imagery and CTAs per segment so your CPA stays low and your fans stay engaged.
- 1,000s of DCO variations per master creative
- Per-segment offer logic (new vs returning fans)
- Live CPV signals from your data warehouse
- Auto-retire fatigued creatives based on CTR decay
What sports brands ship with Adyllic
Aggregated outcomes from advertisers running real campaigns across SE, UK, DE and beyond.
Free Sports Creative Audit
Send us 3 live sports creatives. We'll benchmark CTR, fatigue risk, brand-safety gaps and DCO opportunity within 5 working days.
Request audit2026 Sports Channel Playbook
Channel-by-channel breakdown of formats, benchmark CPMs, audience strategies and creative do's and don'ts for sports.
Download playbookStatic & video banners — produced in-house.
Need the master creatives too? Our in-house studio produces premium static and video banners optimised for sports — from concept and storyboard to motion design, voiceover and DCO-ready master files.
- Static HTML5 & display sets across all IAB sizes
- 6s, 15s and 30s video banners for in-stream and CTV
- Localised voiceover, subtitles and on-brand motion design
- Delivered as DCO-ready masters — every variant inherits brand and compliance
Sports advertising in Canada
Adyllic plans and buys media for Sports brands across Canada, with campaigns anchored in Toronto and Montréal and extending out to reach across all ten provinces and three territories. Each plan blends premium display, video, CTV and DOOH inventory chosen for how Sports audiences behave in this specific market — not a global template dropped in unchanged.
Local ad spend in Canada is dominated by natural resources and tech, which shapes the auction dynamics Sports advertisers face here: pricing pressure on premium slots, the mix of contextual vs interest targeting that actually clears, and where quality inventory lives. Budgets are quoted and invoiced in CAD ($) so finance teams work in one currency end-to-end.
Entry CPMs for Sports start around $8 and scale up for premium video and CTV placements, against an addressable Canada population of roughly 39 million. We handle compliance review, jurisdiction-aware approvals and creative localisation so the same Sports campaign can run across Canada without breaking local rules.
- Market
- Canada
- Main hub
- Toronto
- Currency
- CAD ($)
- Entry CPM
- $8 CPM
Get started
Contact us to discuss how we can help your sports business reach the right audience.
Related topics
Advertising formats
For these industries
Browse everything
Explore more industries
- iGamingReach passionate gamers and casino enthusiasts with targeted campaigns.
- E-commerceBoost your online sales by connecting with shoppers actively seeking products.
- FMCGPromote your fast-moving consumer goods to a broad audience of everyday consumers.
- RetailDrive foot traffic to your stores by targeting local customers with relevant offers.
- LuxuryShowcase your high-end products to affluent customers with sophisticated campaigns.
- AutomotiveReach potential car buyers with targeted ads showcasing the latest models and offers.