Калкулатор за цени на DOOH реклама
Оценете разходите за DOOH с прозрачни CPM — отделни калкулатори за Targeting (Context, Interest, Premium) и Retargeting.
In България, programmatic DOOH pricing is shaped by IT outsourcing and tourism demand, with anchor inventory across Sofia and Plovdiv and nationwide Bulgarian reach. We build programmatic DOOH plans against an addressable audience of roughly 7 million.
A typical programmatic DOOH CPM in България starts around лв14, billed in BGN (лв). Use the calculator below to size a campaign from a single-city activation up to nationwide България coverage.
Оценени CPM · Context 20 · Interest 31 · Premium 43 лв CPM
Планирайте обхват в контекстуален, интересен и премиум DOOH inventory. Настройте CPM по бенчмарковете си.
DOOH Targeting CPM калкулатор — Context, Interest & Premium
Оценен CPM: Context от 20 лв · Interest от 31 лв · Premium от 43 лв.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Продължителност на договора
Прогнозна цена
Оценени CPM · Site 31 · CRM 41 · Lookalike 54 лв CPM
Реактивирайте топла аудитория чрез посетители, CRM сегменти и lookalike. По-високи CPM отразяват цената на данните.
DOOH Retargeting CPM калкулатор — Site, CRM & Lookalike
Оценен CPM: Site retargeting от 31 лв · CRM от 41 лв · Lookalike от 54 лв.
Defaults are market-average estimates. Adjust to model with your own CPM values.
Продължителност на договора
Прогнозна цена
Adyllic runs campaigns for advertisers in България across display, video, DOOH and CTV — with anchor inventory in Sofia and Plovdiv, and nationwide Bulgarian reach. Local demand is driven by IT outsourcing and tourism, and our supply is curated to match how brands in България actually buy media.
Pricing is in BGN (лв), so budgets, reporting and invoices stay in the currency your finance team works in. A typical entry CPM in България starts around лв9, and campaigns scale from single-city activations up to full България coverage across an addressable audience of roughly 7 million people.
- Capital hub
- Sofia
- Top sector
- IT outsourcing and tourism
- Local currency
- BGN (лв)
- Entry CPM
- лв9 CPM
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