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    Adyllic — Programmatic Advertising
    iGaming Scaling Engine

    Scale Your Betting Ads Without Scaling Your Headcount.

    Premium channel access, real-time odds integration and automated compliance — built for operators that ship 1,000s of variations a week, not a quarter.

    Book a DemoFree iGaming Creative Audit
    Real-time Feeds
    Premium Channels
    Auto Compliance
    DCO at Scale
    Strategy & media buying

    Operator-grade strategy, planning and media buying

    Before a single creative is built, we sit with your team to design the media plan: which markets, which jurisdictions, which channels, which moments. Then we negotiate, buy and run the inventory — directly with publishers and through every major exchange.

    Market & audience strategy

    FTD/NGR-led planning across acquisition, reactivation and VIP — by jurisdiction, vertical and seasonality.

    Media plans & forecasting

    Channel mix, reach/frequency curves, CPA and ROI forecasts — built on real bid-stream data, not guesses.

    Direct buying & negotiation

    PMP, PG and IO deals locked in with Tier-1 publishers, sports federations and licensed affiliates — at operator rates.

    Bid & budget optimisation

    Daily bid-shading, supply-path optimisation and pacing on FTD, deposit value and net gaming revenue, not vanity clicks.

    Sample quarterly plan
    iGaming · Tier-1 EU market
    ChannelsDisplay · Video · CTV · DOOH · Audio
    Buy typesPMP · PG · IO · Direct
    TargetingGeo · jurisdiction · audience · context
    Optimised onFTD · Deposit value · NGR
    ReportingDaily pacing · weekly QBR · monthly NGR
    Get a media plan
    Channels & Control

    1,000s of premium channels, one cockpit.

    We built our offer around the channels you actually want to be on — sport, news, lifestyle and pure-play casino verticals — and a single control plane for budgets, frequency, audiences and creative rotation.

    • Direct access to premium publisher inventory across web, mobile and CTV
    • Per-channel and per-segment frequency caps to protect player experience
    • Whitelist / blacklist control with brand safety baked in
    • Real-time pacing and budget reallocation across channels
    • One report — every channel, market and creative variant
    Explore our channels
    Live channel mix
    live
    Sport & live scores82%
    News & finance64%
    Lifestyle & entertainment47%
    Casino & gaming portals71%
    1k+
    Premium channels
    65+
    Markets covered
    78%
    Avg. viewability
    Sportsbook

    Zero-Latency Odds Injection

    Sync directly with your trading feed and surface the exact match, market and price every impression. From Champions League finals to a Tuesday-night World Cup qualifier — your creative is always on the live moment.

    • Live odds updated per impression — never stale
    • Pre-match, in-play and accumulator templates
    • Auto-pause creatives when markets suspend
    • Plug-and-play with Sportradar, Genius, Kambi & in-house feeds
    Feed → Creative
    42ms
    Trading feed
    REAL_MADRID @ 1.85
    DCO engine
    ucl_3way_v4
    Geo & licence
    SE · Spelinspektionen
    Served creative
    HTML5 · 970×250
    Variation factory
    1,248 active
    −42%
    CPA
    +28%
    CTR
    +19%
    LTV
    Casino

    Eliminate Creative Fatigue

    Generate thousands of variations for slots, live casino and table games — automatically. Rotate jackpots, RTP, hosts and offers per segment so your CPA stays low and retention stays sticky.

    • 1,000s of DCO variations per game studio
    • Per-segment offer logic (high-roller vs casual)
    • Live jackpot tickers from your wallet API
    • Auto-retire fatigued creatives based on CTR decay
    Compliance Engine

    Regulatory Safety Net

    Every served impression auto-switches regulator logos, age gates, T&Cs and helpline messaging based on the user's geo. One creative, every jurisdiction, zero compliance tickets.

    Geo detected: SE
    Compliant
    Live creative
    100% up to €100 + 50 spins
    18+
    Licensed by Spelinspektionen. Play responsibly. Support: Stödlinjen. T&Cs apply.
    Spelinspektionen regulator logo
    Localised T&Cs
    Stödlinjen helpline
    Tier-1 Results

    What operators ship with Adyllic

    Aggregated outcomes from licensed operators running real-money campaigns across SE, UK, DK and DE.

    +35%
    CTR uplift
    vs static creatives
    −20h
    Production time per campaign
    DCO replaces manual builds
    −27%
    CPA on acquisition
    tier-1 sportsbook, Q4
    1,200+
    Variations served weekly
    per active operator
    The Dynamic Showcase

    Static banners lose. Live banners convert.

    Drag the slider to compare a hard-coded creative with an Adyllic-powered banner that pulls live odds, kick-off times and jurisdiction-correct logos in real time.

    LIVE · UEFA Champions League
    Real Madrid vs Manchester City
    Kick-off in 02:14:09 · Bernabéu
    18+StödlinjenSpelinspektionen
    Real Madrid
    1.85
    Draw
    3.40
    Manchester City
    4.20
    Sportsbook · v3 (Q2 2024)
    100% Welcome Bonus
    Bet on football this weekend
    Odds last updated 14 days ago
    Before · Static
    Live · Adyllic
    Premium Production

    Static & video banners — produced in-house.

    Need the master creatives too? Our in-house studio produces premium static and video banners optimised for iGaming — from concept and storyboard to motion design, voiceover and DCO-ready master files.

    • Static HTML5 & display sets across all IAB sizes
    • 6s, 15s and 30s video banners for in-stream and CTV
    • Localised voiceover, subtitles and on-brand motion design
    • Delivered as DCO-ready masters — every variant inherits compliance
    See production samples
    static
    video · 15s
    Static HTML5
    300×250 · 970×250 · 320×50
    Video banner
    6s · 15s · 30s
    Social cutdowns
    9:16 · 1:1 · 16:9
    CTV / OLV
    1920×1080 · 15s / 30s
    5–7 days
    from brief to first cut

    Free iGaming Creative Audit

    Send us 3 live creatives. We'll benchmark CTR, fatigue risk, compliance gaps and DCO opportunity within 5 working days.

    Request audit

    2026 iGaming Compliance Checklist

    Jurisdiction-by-jurisdiction breakdown of regulator logos, helplines, age-gate copy and creative do's and don'ts for SE, UK, DK, DE and NL.

    Download checklist

    iGaming рекламирање во Северна Македонија

    Adyllic планира и купува медиуми за iGaming брендови ширум Северна Македонија, со кампањи усидрени во Skopje и Skopje и досег до nationwide Macedonian reach. Секој план комбинира премиум display, видео, CTV и DOOH — избрани според тоа како се однесуваат iGaming публиките токму на овој пазар.

    Локалната потрошувачка за реклами во Северна Македонија е доминирана од manufacturing and agriculture, што ја обликува аукциската динамика за iGaming огласувачите: ценовен притисок врз премиум слотовите, микс на контекстуално и интересно таргетирање и каде се наоѓа квалитетниот инвентар. Буџетите се фактурираат во MKD (ден).

    Влезен CPM за iGaming започнува околу ден341 и расте за премиум видео и CTV, наспроти адресибилна популација на Северна Македонија од околу 2 милиони. Ги обработуваме compliance, јурисдикциските одобренија и креативната локализација.

    Пазар
    Северна Македонија
    Главен хаб
    Skopje
    Валута
    MKD (ден)
    Влезен CPM
    ден341 CPM

    Започнете

    Контактирајте нè за да разговараме како можеме да му помогнеме на вашиот igaming бизнис да ја достигне вистинската публика.

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