Full-service premium advertising for FMCG brands.
Display, video and outdoor — planned, bought and produced in-house. We give FMCG brands access to thousands of premium placements across web, mobile, CTV and DOOH, with one team running strategy, media and creative end-to-end.
Operator-grade strategy, planning and media buying for fmcg.
Before a single creative is built, we sit with your team to design the media plan: which markets, which audiences, which channels, which moments. Then we negotiate, buy and run the inventory — directly with publishers and through every major exchange — built around the realities of fmcg.
Market & audience strategy
Reach/Brand lift-led planning across acquisition, reactivation and high-value segments — by market, vertical and seasonality.
Media plans & forecasting
Channel mix, reach/frequency curves, Reach and ROI forecasts — built on real bid-stream data, not guesses.
Direct buying & negotiation
PMP, PG and IO deals locked in with Tier-1 fmcg publishers and quality partners — at advertiser rates.
Bid & budget optimisation
Daily bid-shading, supply-path optimisation and pacing on Reach, Brand lift and incremental revenue, not vanity clicks.
Thousands of premium channels, one cockpit.
Our offer is built around the channels you actually want to be on for fmcg — premium publishers, vertical hubs and high-attention environments — with one control plane for budgets, frequency, audiences and creative rotation that reaches your households where they pay attention.
- Direct access to premium publisher inventory across web, mobile, CTV and DOOH
- Per-channel and per-segment frequency caps to protect user experience
- Whitelist / blacklist control with brand safety baked in
- Real-time pacing and budget reallocation across channels
- One report — every channel, market and creative variant
Real-time signals, real households.
Sync directly with your CRM, product feed or first-party signals and surface the right SKU promotion every impression. Audiences move fast — your creative needs to move with them.
- Live inventory and offer updates per impression — never stale
- Per-segment templates for new, returning and high-value households
- Auto-pause creatives when stock runs out or campaigns suspend
- Plug-and-play with major CDPs, e-commerce and CRM platforms
Static banners lose. Live banners convert.
Drag the slider to compare a hard-coded fmcg creative with an Adyllic-powered banner that pulls live offers, inventory and audience signals in real time.
Eliminate creative fatigue across fmcg.
Generate thousands of variations for your SKU promotions — automatically. Rotate offers, hero imagery and CTAs per segment so your CPA stays low and your households stay engaged.
- 1,000s of DCO variations per master creative
- Per-segment offer logic (new vs returning households)
- Live Brand lift signals from your data warehouse
- Auto-retire fatigued creatives based on CTR decay
What fmcg brands ship with Adyllic
Aggregated outcomes from advertisers running real campaigns across SE, UK, DE and beyond.
Free FMCG Creative Audit
Send us 3 live fmcg creatives. We'll benchmark CTR, fatigue risk, brand-safety gaps and DCO opportunity within 5 working days.
Request audit2026 FMCG Channel Playbook
Channel-by-channel breakdown of formats, benchmark CPMs, audience strategies and creative do's and don'ts for fmcg.
Download playbookStatic & video banners — produced in-house.
Need the master creatives too? Our in-house studio produces premium static and video banners optimised for fmcg — from concept and storyboard to motion design, voiceover and DCO-ready master files.
- Static HTML5 & display sets across all IAB sizes
- 6s, 15s and 30s video banners for in-stream and CTV
- Localised voiceover, subtitles and on-brand motion design
- Delivered as DCO-ready masters — every variant inherits brand and compliance
FMCG advertising in Kenya
Adyllic plans and buys media for FMCG brands across Kenya, with campaigns anchored in Nairobi and Mombasa and extending out to nationwide Kenyan reach. Each plan blends premium display, video, CTV and DOOH inventory chosen for how FMCG audiences behave in this specific market — not a global template dropped in unchanged.
Local ad spend in Kenya is dominated by mobile money and agritech, which shapes the auction dynamics FMCG advertisers face here: pricing pressure on premium slots, the mix of contextual vs interest targeting that actually clears, and where quality inventory lives. Budgets are quoted and invoiced in KES (KSh) so finance teams work in one currency end-to-end.
Entry CPMs for FMCG start around KSh777 and scale up for premium video and CTV placements, against an addressable Kenya population of roughly 55 million. We handle compliance review, jurisdiction-aware approvals and creative localisation so the same FMCG campaign can run across Kenya without breaking local rules.
- Market
- Kenya
- Main hub
- Nairobi
- Currency
- KES (KSh)
- Entry CPM
- KSh777 CPM
Get started
Contact us to discuss how we can help your fmcg business reach the right audience.
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