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    Adyllic — Programmatische Werbung
    Premium advertising for fmcg

    Full-service premium advertising for FMCG brands.

    Display, video and outdoor — planned, bought and produced in-house. We give FMCG brands access to thousands of premium placements across web, mobile, CTV and DOOH, with one team running strategy, media and creative end-to-end.

    Book a DemoGet a Free Audit
    Display
    Video & CTV
    DOOH
    In-house creative
    Strategy & media buying

    Operator-grade strategy, planning and media buying for fmcg.

    Before a single creative is built, we sit with your team to design the media plan: which markets, which audiences, which channels, which moments. Then we negotiate, buy and run the inventory — directly with publishers and through every major exchange — built around the realities of fmcg.

    Market & audience strategy

    Reach/Brand lift-led planning across acquisition, reactivation and high-value segments — by market, vertical and seasonality.

    Media plans & forecasting

    Channel mix, reach/frequency curves, Reach and ROI forecasts — built on real bid-stream data, not guesses.

    Direct buying & negotiation

    PMP, PG and IO deals locked in with Tier-1 fmcg publishers and quality partners — at advertiser rates.

    Bid & budget optimisation

    Daily bid-shading, supply-path optimisation and pacing on Reach, Brand lift and incremental revenue, not vanity clicks.

    Sample quarterly plan
    FMCG · Tier-1 EU market
    ChannelsDisplay · Video · CTV · DOOH · Audio
    Buy typesPMP · PG · IO · Direct
    TargetingGeo · audience · context · Retargeting
    Optimised onReach · Brand lift · ROAS
    ReportingDaily pacing · weekly QBR · monthly review
    Get a media plan
    Channels & control

    Thousands of premium channels, one cockpit.

    Our offer is built around the channels you actually want to be on for fmcg — premium publishers, vertical hubs and high-attention environments — with one control plane for budgets, frequency, audiences and creative rotation that reaches your households where they pay attention.

    • Direct access to premium publisher inventory across web, mobile, CTV and DOOH
    • Per-channel and per-segment frequency caps to protect user experience
    • Whitelist / blacklist control with brand safety baked in
    • Real-time pacing and budget reallocation across channels
    • One report — every channel, market and creative variant
    Explore our channels
    Live channel mix
    live
    Display82%
    Video64%
    CTV & DOOH47%
    Audio & native71%
    1k+
    Premium channels
    65+
    Markets covered
    78%
    Avg. viewability
    FMCG

    Real-time signals, real households.

    Sync directly with your CRM, product feed or first-party signals and surface the right SKU promotion every impression. Audiences move fast — your creative needs to move with them.

    • Live inventory and offer updates per impression — never stale
    • Per-segment templates for new, returning and high-value households
    • Auto-pause creatives when stock runs out or campaigns suspend
    • Plug-and-play with major CDPs, e-commerce and CRM platforms
    Feed → Creative
    42ms
    SourceProduct feed
    EngineDCO engine
    Geo & rulesAuto-applied
    Served creativeHTML5 · 970×250
    The Dynamic Showcase

    Static banners lose. Live banners convert.

    Drag the slider to compare a hard-coded fmcg creative with an Adyllic-powered banner that pulls live offers, inventory and audience signals in real time.

    LIVE · FMCG signals
    Personalised fmcg offer
    Audience · context · device — refreshed every impression
    CTR
    +25%
    Reach
    −18%
    Variants
    2.00
    FMCG · v3 (Q2 2024)
    Generic offer headline
    One creative, every audience, no signal
    Last updated 14 days ago
    Before · Static
    Live · Adyllic
    Variation factory
    1,248 active
    Reach−18%
    CTR+25%
    Brand lift+19%
    Variants2,000+
    Always-on optimisation

    Eliminate creative fatigue across fmcg.

    Generate thousands of variations for your SKU promotions — automatically. Rotate offers, hero imagery and CTAs per segment so your CPA stays low and your households stay engaged.

    • 1,000s of DCO variations per master creative
    • Per-segment offer logic (new vs returning households)
    • Live Brand lift signals from your data warehouse
    • Auto-retire fatigued creatives based on CTR decay
    Tier-1 Results

    What fmcg brands ship with Adyllic

    Aggregated outcomes from advertisers running real campaigns across SE, UK, DE and beyond.

    +25%
    CTR uplift
    vs static creatives
    −15h
    Production time per campaign
    DCO replaces manual builds
    −18%
    Reach on acquisition
    Tier-1 fmcg brand
    2,000+
    Variations served weekly
    per active advertiser

    Free FMCG Creative Audit

    Send us 3 live fmcg creatives. We'll benchmark CTR, fatigue risk, brand-safety gaps and DCO opportunity within 5 working days.

    Request audit

    2026 FMCG Channel Playbook

    Channel-by-channel breakdown of formats, benchmark CPMs, audience strategies and creative do's and don'ts for fmcg.

    Download playbook
    Premium Production

    Static & video banners — produced in-house.

    Need the master creatives too? Our in-house studio produces premium static and video banners optimised for fmcg — from concept and storyboard to motion design, voiceover and DCO-ready master files.

    • Static HTML5 & display sets across all IAB sizes
    • 6s, 15s and 30s video banners for in-stream and CTV
    • Localised voiceover, subtitles and on-brand motion design
    • Delivered as DCO-ready masters — every variant inherits brand and compliance
    See production samples
    static
    video · 15s
    Static HTML5
    300×250 · 970×250 · 320×50
    Video banner
    6s · 15s · 30s
    Social cutdowns
    9:16 · 1:1 · 16:9
    CTV / OLV
    1920×1080 · 15s / 30s
    5–7 days
    from brief to first cut

    FMCG-Werbung in Deutschland

    Adyllic plant und bucht Media für FMCG-Marken in Deutschland, mit Kampagnen verankert in Berlin und Munich und Reichweite bis zu reach across all 16 federal states. Jeder Plan kombiniert Premium-Display, Video, CTV und DOOH — ausgewählt danach, wie sich FMCG-Zielgruppen genau in diesem Markt verhalten, keine globale Vorlage.

    Lokale Werbeausgaben in Deutschland werden von automotive and manufacturing dominiert, was die Auktionsdynamik für FMCG-Werbetreibende prägt: Preisdruck auf Premium-Slots, das Verhältnis zwischen kontextbasiertem und interessenbasiertem Targeting sowie die Verteilung von Qualitätsinventar. Budgets werden in EUR (€) abgerechnet, damit Ihr Finanzteam durchgehend in einer Währung arbeitet.

    Einstiegs-CPMs für FMCG beginnen bei rund €5 und steigen für Premium-Video und CTV, gegenüber einer adressierbaren Deutschland-Bevölkerung von etwa 84 Millionen. Wir übernehmen Compliance-Prüfung, länderspezifische Freigaben und kreative Lokalisierung, damit dieselbe FMCG-Kampagne in Deutschland regelkonform läuft.

    Markt
    Deutschland
    Hauptdrehscheibe
    Berlin
    Währung
    EUR (€)
    Einstiegs-CPM
    €5 CPM

    Jetzt starten

    Kontaktieren Sie uns, um zu besprechen, wie wir Ihrem fmcg-Unternehmen helfen können, die richtige Zielgruppe zu erreichen.

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