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    Adyllic — Programmatic Advertising
    iGaming Scaling Engine

    Scale Your Betting Ads Without Scaling Your Headcount.

    Premium channel access, real-time odds integration and automated compliance — built for operators that ship 1,000s of variations a week, not a quarter.

    Book a DemoFree iGaming Creative Audit
    Real-time Feeds
    Premium Channels
    Auto Compliance
    DCO at Scale
    Strategy & media buying

    Operator-grade strategy, planning and media buying

    Before a single creative is built, we sit with your team to design the media plan: which markets, which jurisdictions, which channels, which moments. Then we negotiate, buy and run the inventory — directly with publishers and through every major exchange.

    Market & audience strategy

    FTD/NGR-led planning across acquisition, reactivation and VIP — by jurisdiction, vertical and seasonality.

    Media plans & forecasting

    Channel mix, reach/frequency curves, CPA and ROI forecasts — built on real bid-stream data, not guesses.

    Direct buying & negotiation

    PMP, PG and IO deals locked in with Tier-1 publishers, sports federations and licensed affiliates — at operator rates.

    Bid & budget optimisation

    Daily bid-shading, supply-path optimisation and pacing on FTD, deposit value and net gaming revenue, not vanity clicks.

    Sample quarterly plan
    iGaming · Tier-1 EU market
    ChannelsDisplay · Video · CTV · DOOH · Audio
    Buy typesPMP · PG · IO · Direct
    TargetingGeo · jurisdiction · audience · context
    Optimised onFTD · Deposit value · NGR
    ReportingDaily pacing · weekly QBR · monthly NGR
    Get a media plan
    Channels & Control

    1,000s of premium channels, one cockpit.

    We built our offer around the channels you actually want to be on — sport, news, lifestyle and pure-play casino verticals — and a single control plane for budgets, frequency, audiences and creative rotation.

    • Direct access to premium publisher inventory across web, mobile and CTV
    • Per-channel and per-segment frequency caps to protect player experience
    • Whitelist / blacklist control with brand safety baked in
    • Real-time pacing and budget reallocation across channels
    • One report — every channel, market and creative variant
    Explore our channels
    Live channel mix
    live
    Sport & live scores82%
    News & finance64%
    Lifestyle & entertainment47%
    Casino & gaming portals71%
    1k+
    Premium channels
    65+
    Markets covered
    78%
    Avg. viewability
    Sportsbook

    Zero-Latency Odds Injection

    Sync directly with your trading feed and surface the exact match, market and price every impression. From Champions League finals to a Tuesday-night World Cup qualifier — your creative is always on the live moment.

    • Live odds updated per impression — never stale
    • Pre-match, in-play and accumulator templates
    • Auto-pause creatives when markets suspend
    • Plug-and-play with Sportradar, Genius, Kambi & in-house feeds
    Feed → Creative
    42ms
    Trading feed
    REAL_MADRID @ 1.85
    DCO engine
    ucl_3way_v4
    Geo & licence
    SE · Spelinspektionen
    Served creative
    HTML5 · 970×250
    Variation factory
    1,248 active
    −42%
    CPA
    +28%
    CTR
    +19%
    LTV
    Casino

    Eliminate Creative Fatigue

    Generate thousands of variations for slots, live casino and table games — automatically. Rotate jackpots, RTP, hosts and offers per segment so your CPA stays low and retention stays sticky.

    • 1,000s of DCO variations per game studio
    • Per-segment offer logic (high-roller vs casual)
    • Live jackpot tickers from your wallet API
    • Auto-retire fatigued creatives based on CTR decay
    Compliance Engine

    Regulatory Safety Net

    Every served impression auto-switches regulator logos, age gates, T&Cs and helpline messaging based on the user's geo. One creative, every jurisdiction, zero compliance tickets.

    Geo detected: SE
    Compliant
    Live creative
    100% up to €100 + 50 spins
    18+
    Licensed by Spelinspektionen. Play responsibly. Support: Stödlinjen. T&Cs apply.
    Spelinspektionen regulator logo
    Localised T&Cs
    Stödlinjen helpline
    Tier-1 Results

    What operators ship with Adyllic

    Aggregated outcomes from licensed operators running real-money campaigns across SE, UK, DK and DE.

    +35%
    CTR uplift
    vs static creatives
    −20h
    Production time per campaign
    DCO replaces manual builds
    −27%
    CPA on acquisition
    tier-1 sportsbook, Q4
    1,200+
    Variations served weekly
    per active operator
    The Dynamic Showcase

    Static banners lose. Live banners convert.

    Drag the slider to compare a hard-coded creative with an Adyllic-powered banner that pulls live odds, kick-off times and jurisdiction-correct logos in real time.

    LIVE · UEFA Champions League
    Real Madrid vs Manchester City
    Kick-off in 02:14:09 · Bernabéu
    18+StödlinjenSpelinspektionen
    Real Madrid
    1.85
    Draw
    3.40
    Manchester City
    4.20
    Sportsbook · v3 (Q2 2024)
    100% Welcome Bonus
    Bet on football this weekend
    Odds last updated 14 days ago
    Before · Static
    Live · Adyllic
    Premium Production

    Static & video banners — produced in-house.

    Need the master creatives too? Our in-house studio produces premium static and video banners optimised for iGaming — from concept and storyboard to motion design, voiceover and DCO-ready master files.

    • Static HTML5 & display sets across all IAB sizes
    • 6s, 15s and 30s video banners for in-stream and CTV
    • Localised voiceover, subtitles and on-brand motion design
    • Delivered as DCO-ready masters — every variant inherits compliance
    See production samples
    static
    video · 15s
    Static HTML5
    300×250 · 970×250 · 320×50
    Video banner
    6s · 15s · 30s
    Social cutdowns
    9:16 · 1:1 · 16:9
    CTV / OLV
    1920×1080 · 15s / 30s
    5–7 days
    from brief to first cut

    Free iGaming Creative Audit

    Send us 3 live creatives. We'll benchmark CTR, fatigue risk, compliance gaps and DCO opportunity within 5 working days.

    Request audit

    2026 iGaming Compliance Checklist

    Jurisdiction-by-jurisdiction breakdown of regulator logos, helplines, age-gate copy and creative do's and don'ts for SE, UK, DK, DE and NL.

    Download checklist

    Рэклама iGaming у Беларусь

    Adyllic плануе і закупляе медыя для брэндаў iGaming па ўсёй Беларусь, з кампаніямі, замацаванымі ў Minsk і Minsk, і ахопам да nationwide Belarusian reach. Кожны план спалучае прэміяльны display, відэа, CTV і DOOH — абраныя ў залежнасці ад таго, як паводзяць сябе аўдыторыі iGaming менавіта на гэтым рынку.

    Лакальныя выдаткі на рэкламу ў Беларусь даміноўвае IT services and machinery, што фарміруе аўкцыйную дынаміку для рэкламадаўцаў iGaming: ціск на цэны прэміяльных слотаў, мікс кантэкстнага і зацікаўленага таргетынгу і размяшчэнне якаснага інвентару. Бюджэты выстаўляюцца ў BYN (Br).

    Стартавы CPM для iGaming пачынаецца прыкладна з Br20 і расце для прэміяльнага відэа і CTV пры адрасаванай насельніцтве Беларусь каля 9 млн. Мы бяром на сябе compliance і крэатыўную лакалізацыю.

    Рынак
    Беларусь
    Галоўны хаб
    Minsk
    Валюта
    BYN (Br)
    Стартавы CPM
    Br20 CPM

    Пачаць

    Звяжыцеся з намі, каб абмеркаваць, як мы можам дапамагчы вашаму igaming бізнесу дасягнуць патрэбнай аўдыторыі.

    * Абавязковыя палі

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