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    Premium advertising for saas

    Full-service premium advertising for SaaS companies.

    Display, video and outdoor — planned, bought and produced in-house. We give SaaS companies access to thousands of premium placements across web, mobile, CTV and DOOH, with one team running strategy, media and creative end-to-end.

    Display
    Video & CTV
    DOOH
    In-house creative
    Strategy & media buying

    Operator-grade strategy, planning and media buying for saas.

    Before a single creative is built, we sit with your team to design the media plan: which markets, which audiences, which channels, which moments. Then we negotiate, buy and run the inventory — directly with publishers and through every major exchange — built around the realities of saas.

    Market & audience strategy

    Trial/CAC-led planning across acquisition, reactivation and high-value segments — by market, vertical and seasonality.

    Media plans & forecasting

    Channel mix, reach/frequency curves, Trial and ROI forecasts — built on real bid-stream data, not guesses.

    Direct buying & negotiation

    PMP, PG and IO deals locked in with Tier-1 saas publishers and quality partners — at advertiser rates.

    Bid & budget optimisation

    Daily bid-shading, supply-path optimisation and pacing on Trial, CAC and incremental revenue, not vanity clicks.

    Sample quarterly plan
    SaaS · Tier-1 EU market
    ChannelsDisplay · Video · CTV · DOOH · Audio
    Buy typesPMP · PG · IO · Direct
    TargetingGeo · audience · context · Retargeting
    Optimised onTrial · CAC · ROAS
    ReportingDaily pacing · weekly QBR · monthly review
    Get a media plan
    Channels & control

    Thousands of premium channels, one cockpit.

    Our offer is built around the channels you actually want to be on for saas — premium publishers, vertical hubs and high-attention environments — with one control plane for budgets, frequency, audiences and creative rotation that reaches your teams where they pay attention.

    • Direct access to premium publisher inventory across web, mobile, CTV and DOOH
    • Per-channel and per-segment frequency caps to protect user experience
    • Whitelist / blacklist control with brand safety baked in
    • Real-time pacing and budget reallocation across channels
    • One report — every channel, market and creative variant
    Explore our channels
    Live channel mix
    live
    Display82%
    Video64%
    CTV & DOOH47%
    Audio & native71%
    1k+
    Premium channels
    65+
    Markets covered
    78%
    Avg. viewability
    SaaS

    Real-time signals, real teams.

    Sync directly with your CRM, product feed or first-party signals and surface the right trial campaign every impression. Audiences move fast — your creative needs to move with them.

    • Live inventory and offer updates per impression — never stale
    • Per-segment templates for new, returning and high-value teams
    • Auto-pause creatives when stock runs out or campaigns suspend
    • Plug-and-play with major CDPs, e-commerce and CRM platforms
    Feed → Creative
    42ms
    SourceProduct feed
    EngineDCO engine
    Geo & rulesAuto-applied
    Served creativeHTML5 · 970×250
    The Dynamic Showcase

    Static banners lose. Live banners convert.

    Drag the slider to compare a hard-coded saas creative with an Adyllic-powered banner that pulls live offers, inventory and audience signals in real time.

    LIVE · SaaS signals
    Personalised saas offer
    Audience · context · device — refreshed every impression
    CTR
    +34%
    Trial
    −29%
    Variants
    1.00
    SaaS · v3 (Q2 2024)
    Generic offer headline
    One creative, every audience, no signal
    Last updated 14 days ago
    Before · Static
    Live · Adyllic
    Variation factory
    1,248 active
    Trial−29%
    CTR+34%
    CAC+19%
    Variants1,400+
    Always-on optimisation

    Eliminate creative fatigue across saas.

    Generate thousands of variations for your trial campaigns — automatically. Rotate offers, hero imagery and CTAs per segment so your CPA stays low and your teams stay engaged.

    • 1,000s of DCO variations per master creative
    • Per-segment offer logic (new vs returning teams)
    • Live CAC signals from your data warehouse
    • Auto-retire fatigued creatives based on CTR decay
    Tier-1 Results

    What saas brands ship with Adyllic

    Aggregated outcomes from advertisers running real campaigns across SE, UK, DE and beyond.

    +34%
    CTR uplift
    vs static creatives
    −18h
    Production time per campaign
    DCO replaces manual builds
    −29%
    Trial on acquisition
    Tier-1 saas brand
    1,400+
    Variations served weekly
    per active advertiser

    Free SaaS Creative Audit

    Send us 3 live saas creatives. We'll benchmark CTR, fatigue risk, brand-safety gaps and DCO opportunity within 5 working days.

    Request audit

    2026 SaaS Channel Playbook

    Channel-by-channel breakdown of formats, benchmark CPMs, audience strategies and creative do's and don'ts for saas.

    Download playbook
    Premium Production

    Static & video banners — produced in-house.

    Need the master creatives too? Our in-house studio produces premium static and video banners optimised for saas — from concept and storyboard to motion design, voiceover and DCO-ready master files.

    • Static HTML5 & display sets across all IAB sizes
    • 6s, 15s and 30s video banners for in-stream and CTV
    • Localised voiceover, subtitles and on-brand motion design
    • Delivered as DCO-ready masters — every variant inherits brand and compliance
    See production samples
    static
    video · 15s
    Static HTML5
    300×250 · 970×250 · 320×50
    Video banner
    6s · 15s · 30s
    Social cutdowns
    9:16 · 1:1 · 16:9
    CTV / OLV
    1920×1080 · 15s / 30s
    5–7 days
    from brief to first cut

    Publicidade de SaaS em Brasil

    A Adyllic planeia e compra media para marcas de SaaS em Brasil, com campanhas ancoradas em São Paulo e Rio de Janeiro e alcance até reach across all 26 states. Cada plano combina display premium, vídeo, CTV e DOOH — escolhidos de acordo com o comportamento real das audiências de SaaS neste mercado.

    O investimento publicitário local em Brasil é dominado por fintech and agribusiness, o que molda a dinâmica de leilão para anunciantes de SaaS: pressão de preços em slots premium, mistura entre targeting contextual e por interesses, e onde vive o inventário de qualidade. Os orçamentos são faturados em BRL (R$) para a equipa financeira trabalhar numa única moeda.

    Os CPMs de entrada para SaaS começam à volta de R$30 e sobem para vídeo premium e CTV, face a uma população Brasil endereçável de cerca de 215 milhões. Tratamos de compliance, aprovações por jurisdição e localização criativa para que a mesma campanha de SaaS possa correr em Brasil dentro das regras.

    Mercado
    Brasil
    Hub principal
    São Paulo
    Moeda
    BRL (R$)
    CPM de entrada
    R$30 CPM

    Começar

    Entre em contato conosco para discutir como podemos ajudar sua empresa de saas a alcançar o público certo.

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