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    Premium advertising for sports

    Full-service premium advertising for sports.

    Display, video and outdoor — planned, bought and produced in-house. We give sports access to thousands of premium placements across web, mobile, CTV and DOOH, with one team running strategy, media and creative end-to-end.

    Display
    Video & CTV
    DOOH
    In-house creative
    Strategy & media buying

    Operator-grade strategy, planning and media buying for sports.

    Before a single creative is built, we sit with your team to design the media plan: which markets, which audiences, which channels, which moments. Then we negotiate, buy and run the inventory — directly with publishers and through every major exchange — built around the realities of sports.

    Market & audience strategy

    Engagement/CPV-led planning across acquisition, reactivation and high-value segments — by market, vertical and seasonality.

    Media plans & forecasting

    Channel mix, reach/frequency curves, Engagement and ROI forecasts — built on real bid-stream data, not guesses.

    Direct buying & negotiation

    PMP, PG and IO deals locked in with Tier-1 sports publishers and quality partners — at advertiser rates.

    Bid & budget optimisation

    Daily bid-shading, supply-path optimisation and pacing on Engagement, CPV and incremental revenue, not vanity clicks.

    Sample quarterly plan
    Sports · Tier-1 EU market
    ChannelsDisplay · Video · CTV · DOOH · Audio
    Buy typesPMP · PG · IO · Direct
    TargetingGeo · audience · context · Retargeting
    Optimised onEngagement · CPV · ROAS
    ReportingDaily pacing · weekly QBR · monthly review
    Get a media plan
    Channels & control

    Thousands of premium channels, one cockpit.

    Our offer is built around the channels you actually want to be on for sports — premium publishers, vertical hubs and high-attention environments — with one control plane for budgets, frequency, audiences and creative rotation that reaches your fans where they pay attention.

    • Direct access to premium publisher inventory across web, mobile, CTV and DOOH
    • Per-channel and per-segment frequency caps to protect user experience
    • Whitelist / blacklist control with brand safety baked in
    • Real-time pacing and budget reallocation across channels
    • One report — every channel, market and creative variant
    Explore our channels
    Live channel mix
    live
    Display82%
    Video64%
    CTV & DOOH47%
    Audio & native71%
    1k+
    Premium channels
    65+
    Markets covered
    78%
    Avg. viewability
    Sports

    Real-time signals, real fans.

    Sync directly with your CRM, product feed or first-party signals and surface the right matchday creative every impression. Audiences move fast — your creative needs to move with them.

    • Live inventory and offer updates per impression — never stale
    • Per-segment templates for new, returning and high-value fans
    • Auto-pause creatives when stock runs out or campaigns suspend
    • Plug-and-play with major CDPs, e-commerce and CRM platforms
    Feed → Creative
    42ms
    SourceProduct feed
    EngineDCO engine
    Geo & rulesAuto-applied
    Served creativeHTML5 · 970×250
    The Dynamic Showcase

    Static banners lose. Live banners convert.

    Drag the slider to compare a hard-coded sports creative with an Adyllic-powered banner that pulls live offers, inventory and audience signals in real time.

    LIVE · Sports signals
    Personalised sports offer
    Audience · context · device — refreshed every impression
    CTR
    +34%
    Engagement
    −21%
    Variants
    1.00
    Sports · v3 (Q2 2024)
    Generic offer headline
    One creative, every audience, no signal
    Last updated 14 days ago
    Before · Static
    Live · Adyllic
    Variation factory
    1,248 active
    Engagement−21%
    CTR+34%
    CPV+19%
    Variants1,500+
    Always-on optimisation

    Eliminate creative fatigue across sports.

    Generate thousands of variations for your matchday creatives — automatically. Rotate offers, hero imagery and CTAs per segment so your CPA stays low and your fans stay engaged.

    • 1,000s of DCO variations per master creative
    • Per-segment offer logic (new vs returning fans)
    • Live CPV signals from your data warehouse
    • Auto-retire fatigued creatives based on CTR decay
    Tier-1 Results

    What sports brands ship with Adyllic

    Aggregated outcomes from advertisers running real campaigns across SE, UK, DE and beyond.

    +34%
    CTR uplift
    vs static creatives
    −16h
    Production time per campaign
    DCO replaces manual builds
    −21%
    Engagement on acquisition
    Tier-1 sports brand
    1,500+
    Variations served weekly
    per active advertiser

    Free Sports Creative Audit

    Send us 3 live sports creatives. We'll benchmark CTR, fatigue risk, brand-safety gaps and DCO opportunity within 5 working days.

    Request audit

    2026 Sports Channel Playbook

    Channel-by-channel breakdown of formats, benchmark CPMs, audience strategies and creative do's and don'ts for sports.

    Download playbook
    Premium Production

    Static & video banners — produced in-house.

    Need the master creatives too? Our in-house studio produces premium static and video banners optimised for sports — from concept and storyboard to motion design, voiceover and DCO-ready master files.

    • Static HTML5 & display sets across all IAB sizes
    • 6s, 15s and 30s video banners for in-stream and CTV
    • Localised voiceover, subtitles and on-brand motion design
    • Delivered as DCO-ready masters — every variant inherits brand and compliance
    See production samples
    static
    video · 15s
    Static HTML5
    300×250 · 970×250 · 320×50
    Video banner
    6s · 15s · 30s
    Social cutdowns
    9:16 · 1:1 · 16:9
    CTV / OLV
    1920×1080 · 15s / 30s
    5–7 days
    from brief to first cut

    Pengiklanan Sports di Brunei

    Adyllic merancang dan membeli media untuk jenama Sports di seluruh Brunei, dengan kempen yang berlabuh di Bandar Seri Begawan dan Bandar Seri Begawan serta jangkauan sehingga nationwide Bruneian reach. Setiap pelan menggabungkan display premium, video, CTV, dan DOOH — dipilih berdasarkan tingkah laku audiens Sports tepat di pasaran ini.

    Perbelanjaan iklan tempatan di Brunei didominasi oleh oil and gas, membentuk dinamik lelongan untuk pengiklan Sports. Bajet dibilkan dalam BND (B$).

    CPM kemasukan untuk Sports bermula sekitar B$8 dan meningkat untuk video premium dan CTV, berbanding populasi Brunei yang boleh dialamatkan sekitar 0.45 juta.

    Pasaran
    Brunei
    Hab utama
    Bandar Seri Begawan
    Mata wang
    BND (B$)
    CPM kemasukan
    B$8 CPM

    Mulakan

    Hubungi kami untuk membincangkan bagaimana kami boleh membantu perniagaan sports anda mencapai audiens yang tepat.

    * Ruang wajib diisi